In the new BIGcast, I’m joined by Anne Legg of Thrive Strategic Services. The main topic of discussion in this episode is user engagement, and specifically how credit unions need to anticipate trends and deliver innovations that members don’t yet know they need in order to stay competitive.
Anne talks about how Thrive got started, how it works, and what her opinion is about the scope and experience of the AXFI Conference. We chat about how credit union member engagement strategies should pull from the psychology behind the success of fitness apps.
– This podcast is reproduced with kind permission. Some minor changes may have been made to the text to reflect BankNXT style considerations, but the podcast itself is always unchanged. Read more here. Image: Sammby, Shutterstock.com
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