As big data firmly entrenches our lives today, TMG Financial Services chief strategy officer, Eric Schurr, joins us on CUbroadcast to divulge just how much data consumers – your members – will want to share in the future.
Many organisations across various industries are relying more and more on data analytics to better serve their audience. Credit unions are in the same boat. But how much data are consumers willing to share? This is a question Eric answers in this compelling chat on the future. He also addressed this topic during his presentation at WorldFuture 2016.
During the interview, we also address some of the factors that could drive future scenarios, where personalisation and data privacy intersect, as well as how our “data footprint” impacts our lives, four things consumers will be asking their financial institutions to do in the future with their data to show competency, and much more.
It’s a truly riveting conversation with Eric that provides a quick glimpse of what’s down the road when it comes to member data. Check it out and let me know your thoughts.
– This podcast is reproduced with kind permission. Some minor changes may have been made to the text to reflect BankNXT style considerations, but the podcast itself is always unchanged. Read more here. Main image: Melpomene, Shutterstock.com
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