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The star of this year’s Super Bowl ad is Roopert, an animatronic kangaroo.
In the ad, Roopert and the Yellow Tail Guy, clad in a yellow suit, show off Yellow Tail wine at a rooftop party, a barbecue, and at the beach, where they run into Australian supermodel Ellie Gonsalves in a white bikini.
According to USA Today, Anheuser-Busch has exclusive category commercial rights for the Super Bowl, so Yellow Tail decided to buy local ads in 70 TV markets. Tom Steffanci, the president of Deutsch Family Wine & Spirits, U.S. importer and marketer of the Australian wine told USA Today, “It’s easier to complete the American Ninja Warrior obstacle course than it is to buy a Yellow Tail Super Bowl ad… It took eight months, but we did navigate it.”
According to her website, Ellie, the model featured in the spot, relocated to LA in 2015, and was the face of GUESS Jeans Lingerie & Accessories Fall Campaigns for 2016. In an exclusive interview with Heavy.com, she said, “I was actually found by Yellow Tail as they were going through the process of finding an Aussie for the part. They were looking for someone who they felt would be a good representative of the brand and Australia – and they chose me! I feel really honored, this is a huge deal for me, I grew up in Brisbane, Australia… and now this is going to be seen by 85+ million people around the world!”
S.M. Walsh is a contributor to Heavy covering entertainment. She has a background in entertainment, economics, and journalism. Shannon can be reached at shannon@heavy.com.February 4, 2017 12:03 pm
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