‘Why MTN dropped Who Wants To Be A Millionaire’

For over ten years, Who Wants To Be A Millionaire has aired on
major network stations across the nation and it has become a family
game show. It came as a rude shock when news went round that its
major sponsor, telecoms giant, MTN, pulled out of the show. Due to
this development, the organisers of WWTBAM had no choice but to
rest the show temporarily.

While several rumours have surfaced especially on the internet
stating reasons why the telecoms operator backed out, Saturday
Beats learnt from a reliable source why the show has been rested
temporarily.

The source also hinted that the show would definitely be back on
air for its tenth-anniversary celebration.

The source revealed that the main reason MTN backed out was
because of the N330bn fine by the Nigerian Communications
Commission. The source further said that the show would be back
on

The source further said that the show would be back on air in no
time.

“It is the fine that was imposed by NCC that made them pull out
of Who Wants To be A Millionaire. The company loved the programme
and wanted it to air but that fine was too much for it. It was not
WWTBAM alone that it dropped, so many agencies working with the
company were also affected including its permanent staff; so it is
not about the programme alone.

“Apart from that, its South African arm also has some little
problem that it is facing. That is the reason. However, it is just
a temporary thing, once it has settled, the programme would be
picked again. It is coming back but for now, it is temporarily
resting. In fact, it would air for its tenth year anniversary,” the
source said.

For over ten years, Who Wants To Be A Millionaire has aired on
major network stations across the nation and it has become a family
game show. It came as a rude shock when news went round that its
major sponsor, telecoms giant, MTN, pulled out of the show. Due to
this development, the organisers of WWTBAM had no choice but to
rest the show temporarily.

While several rumours have surfaced especially on the internet
stating reasons why the telecoms operator backed out, Saturday
Beats learnt from a reliable source why the show has been rested
temporarily.

The source also hinted that the show would definitely be back on
air for its tenth-anniversary celebration.

The source revealed that the main reason MTN backed out was
because of the N330bn fine by the Nigerian Communications
Commission. The source further said that the show would be back
on

The source further said that the show would be back on air in no
time.

“It is the fine that was imposed by NCC that made them pull out
of Who Wants To be A Millionaire. The company loved the programme
and wanted it to air but that fine was too much for it. It was not
WWTBAM alone that it dropped, so many agencies working with the
company were also affected including its permanent staff; so it is
not about the programme alone.

“Apart from that, its South African arm also has some little
problem that it is facing. That is the reason. However, it is just
a temporary thing, once it has settled, the programme would be
picked again. It is coming back but for now, it is temporarily
resting. In fact, it would air for its tenth year anniversary,” the
source said.