Etisalat Nigeria formally announces 9mobile as new name

Days after Thenigerialawyer reported that troubled mobile
telecom firm, Etisalat had adopted 9mobile as its new trade name,
its successor company, Emerging Markets Telecommunication Services
Limited, EMTS, on Tuesday formally confirmed the development.

“Emerging Markets Telecommunication Services Limited (EMTS),
which previously traded as ‘Etisalat Nigeria’ wishes to inform its
over 20 million subscribers, government, regulatory agencies and
all relevant stakeholder groups that the telecommunication company
has changed its name to 9mobile as a further testament of our
unwavering commitment to ensuring business continuity as Nigeria’s
fourth largest telecom operator,” the company announced in
a statement.

The statement signed by its Chief Executive Officer, Boye
Olusanya, explained that the new trading name, 9mobile, represented
the company’s “0809ja heritage,” “9ja-centricity”, and its
“evolution over 9 years of operations in Nigeria.”

Mr. Olusanya said although the company’s trading name changed,
it remained true to the same values it was built.

“A strong and resilient Nigerian spirit continues to reside in
us, uniting us with our subscribers, confident that you will
continue to believe in our new brand, which strongly reflects our
innate creativity and youthfulness,” he added.

Besides, he said, the rebranding was a testament to the
company’s dynamism, responsiveness and agility as a business, while
leveraging the power of technology to deliver innovative products
and services to meet customers’ needs.

“Our confidence in our ability to continue to make this happen
is bolstered by the sheer determination, commitment and passion of
our people to do more; and continue delivering excellent
service.

To ensure the change of name was delivered efficiently and
responsibly, the CEO said 9mobile announced plans to migrate to the
new brand over the next few months.

Describing its travails as a transition, he urged its
subscribers to be patient, as he reaffirmed the company’s
commitment to remain a listening brand.

“We will continue to innovate, support, and empower you to do
more, whether as an individual or a business,” he said.

Days after Thenigerialawyer reported that troubled mobile
telecom firm, Etisalat had adopted 9mobile as its new trade name,
its successor company, Emerging Markets Telecommunication Services
Limited, EMTS, on Tuesday formally confirmed the
development.

“Emerging Markets Telecommunication Services Limited (EMTS),
which previously traded as ‘Etisalat Nigeria’ wishes to inform its
over 20 million subscribers, government, regulatory agencies and
all relevant stakeholder groups that the telecommunication company
has changed its name to 9mobile as a further testament of our
unwavering commitment to ensuring business continuity as Nigeria’s
fourth largest telecom operator,” the company announced in
a statement.

The statement signed by its Chief Executive Officer, Boye
Olusanya, explained that the new trading name, 9mobile, represented
the company’s “0809ja heritage,” “9ja-centricity”, and its
“evolution over 9 years of operations in Nigeria.”

Mr. Olusanya said although the company’s trading name changed,
it remained true to the same values it was built.

“A strong and resilient Nigerian spirit continues to reside in
us, uniting us with our subscribers, confident that you will
continue to believe in our new brand, which strongly reflects our
innate creativity and youthfulness,” he added.

Besides, he said, the rebranding was a testament to the
company’s dynamism, responsiveness and agility as a business, while
leveraging the power of technology to deliver innovative products
and services to meet customers’ needs.

“Our confidence in our ability to continue to make this happen
is bolstered by the sheer determination, commitment and passion of
our people to do more; and continue delivering excellent
service.

To ensure the change of name was delivered efficiently and
responsibly, the CEO said 9mobile announced plans to migrate to the
new brand over the next few months.

Describing its travails as a transition, he urged its
subscribers to be patient, as he reaffirmed the company’s
commitment to remain a listening brand.

“We will continue to innovate, support, and empower you to do
more, whether as an individual or a business,” he said.