50 Best Tools & Apps To Maximize Your Marketing Team Productivity

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Conventional wisdom dictates that marketing teams need
members that have the right skillset to foster team productivity.
This is why failure to meet such standard, which happens more often
than we’d care to admit, could result in productivity problems.
Good thing marketing productivity tools were developed to suit your
business’ every need. Numerous tools for just about every aspect of
marketing team productivity are currently available in the
market.

As you might already know, marketing is not confined to a
specific task. It entails many processes, which include writing,
social media management and research, among many others. For this
reason, automation tools were developed to make such processes
easier and more efficient. This is likewise the cause why
organizations have increasingly been seeking to harness the vast
potential of digital marketing. This, coupled with businesses’
focus on customer loyalty has pushed 57% of United States digital
marketers to boost spending on loyalty programs.

Aside from this, the ability of digital technology to
effect richer customer experience has also contributed to the
renewed focus on digital marketing. In fact, 90% of
Forbes Global 500 executives
[1]
have been found to believe in the importance of customer experience
to businesses.

The use of digital technologies in marketing efforts have
greatly contributed to these developments. In fact, it has been
driving marketing innovations like never before. It is therefore
not surprising that Global spending on mobile advertising is
forecast to reach 56% of the digital advertising pie. Aside from
this, digital
share of total spending on media
[2]
is seen to increase to 37.6% in 2018.

In this article, we will take a look at the best tools
& apps to maximize your marketing team productivity. The order
in which the solutions are listed does not denote ranking. Their
key features and benefits will be briefly discussed. Here’s what
types of tools we’ll be looking at:

  1. Research tools[3]
  2. Organization
    tools
    [4]
  3. Project
    management
    [5]
  4. Asset Management[6]
  5. Marketing Tools[7]
  6. Graphic Design
    Tools
    [8]
  7. Video Conferencing
    Tools
    [9]
  8. Collaboration
    Tools
    [10]
  9. Writing Tools[11]
  10. Content Management
    Tools
    [12]
  11. Social Media Management
    Tools
    [13]
  12. Data Analysis
    Tools
    [14]

Research Tools

Market research is essential to business growth. You are
bound to do market research in some form or another whether you are
a large corporation or a small local store. There are a lot of
research tools available out there. These solutions enable
businesses to track customer behavior, measure the efficacy of
marketing efforts and communicate with consumers. Below are some of
the most popular research tools in the market.

1. Google Keyword Planner

First on our list of best tools & apps to maximize
your marketing team is Key Word Planner. It is an easy to use
search engine optimization tool designed for use by experts in the
field. The solution is very useful in researching keywords and
creating excellent SEO and online marketing campaigns. It has an
easy to manage interface, making campaign creation an easy task,
with features such as keyword suggestion and traffic estimation
readily accessible to users.

With Key Word Planner, you can export data with speed and
ease. You can do this by downloading the entire list of keywords or
selecting specific phrases and exporting the custom list to Excel.
You can store this keyword list for further perusal or future use.
In addition, the platform is capable of multiplying your keyword
lists, combining lists so as to create new and unique phrases, very
useful in keyword discovery and testing.

2. SEMrush

Basically a keyword research tool, SEMrush can also
analyze online competitors and double as a business intelligence
solution. It possesses metrics that can help you better analyze
your competition, the market in general and your overall industry.
The software allows businesses to improve their advertising
strategies while tracking the organization’s general
direction.

SEMrush ranks among the best business intelligence
solutions for digital marketing campaigns. Its flexible pricing and
diverse packages are designed to reduce business risk while
maximizing your ROI. It has search engine optimization, pay per
click, link sources, site audits, among other functionalities.
Using the tool, you can easily compare competitor domain and
keyword data and exploit vulnerabilities.

3. SEOQuake

SEOQuake is a search engine optimization tool that is also
capable of promoting your website. The software enables users to
quickly capture and examine vital SEO parameters, all from a single
browser.

With SEOQuake, you can collect all sorts of SEO data on
the fly from any website. This is very useful for specialists
researching SEO strategies. It likewise allows users to track the
activities of competing websites. Using the tool, one can capture
website information such as Google page rank, Google index and
Google Cache Data, among many others.

4. Hotjar

Hotjar is a website conversion solution that is trusted by
a vast number of large corporations. It offers robust features that
will enable you to monitor the behavior of customers visiting your
website. The software’s analysis tools gives an insight on the
strengths and weaknesses of your site. It is likewise able to
gather customer feedback using forms and surveys.

With Hotjar, you can take a snapshot of how your site is
performing, enabling you to get an idea on what’s hot and what’s
not for your customers. This capability can really improve your
business’ online presence. The platform’s numerous tools allow you
to see what site visitors are doing such as their clicking and
scrolling habits, a very useful feature for marketing your products
and services.

5. Content Insight

Content analysis tool Content Insight gives users
information on page performance with the use of analytics and SEO
advice. The tool helps businesses decide on how to best modify
pages or learn the impact of implemented changes on performance.
You can use the software to analyze pages that you
create.

The platform’s Content Analysis Tool, meanwhile, enables
users to come up with summaries of content and their corresponding
analytics data. This effectively provides an inventory on which to
base content curation or repurposing.

6. Qualaroo

Website conversion improvement tool Qualaroo is aimed at
boosting a site’s conversion rate. It essentially generates more
leads, ensuring that prospects become paying customers. The
software supports both desktop and mobile devices and showcases
powerful features.

Qualaroo basically analyzes client behavior, allowing
businesses to give them what they need. This enables businesses to
understand what customers want and what potential issues could
hinder a sale. Such is achieved by providing customers with
personalized web experiences, which almost guarantee sales. This
target marketing feature is done through the software’s target
questions and advanced analytics.

7. Ahrefs

Research and SEO tool Ahrefs is one of the most popular
solutions of its kind in the world. It is known to have the largest
backlink index in the market. What makes the software unique is its
ability to allow users to look into competitor’s SEO strategies,
backlinks, among other things.

The platform is packed with excellent features, including
ranking, URL ratings and domain ratings. It likewise has a
backlinks graph, which displays the number of backlinks and
improvement in referring referring domains, very useful in
observing link velocity guidelines. Ahrefs likewise has an organic
keywords graph that lets users know if their websites have gained
organic traffic.

Organization Tools

Time management and organization are important business
attributes that could make or break an organization. Failure to
diligently practice these two could results in huge losses for a
company. New technologies that could automate these processes can
help avoid errors, work hours and redundancies. The following are
organization solutions that can greatly improve the way you use
time and organize your affairs.

8. CoSchedule

Marketing calendar tool CoSchedule is targeted at content
marketers who want to boost productivity while being able to
monitor their projects and teams. Signing up for an account is
quick and hassle-free, requiring only contact information, business
details and a password. A customizable calendar tool helps users
create timelines and monitor task deadlines, helping you identify
priorities.

CoSchedule helps marketing teams in organizing articles,
blog and social media posts and email marketing letters, among
other content. It also has a native text editor, which allows users
to write content in the task page. If you choose to, you can attach
files using Google Docs. What’s even better is that the platform
enables users to come up with social media posts from within the
solution.

9. Calendly

A powerful scheduling solution, Calendly’s primary
function is to save time, boost sales and upgrade the quality of
your product or service. As a marketing tool, the platform enables
prospects to connect to your organization quickly, ensuring that
they stay in your sight. This is done by doing away with the use of
email or phone tags in setting up appointments, interviews and
calls, among other marketing activities.

Using Calendly is easy, all it takes is to set
availability preferences, share links with customers, colleagues
and others, and let them pick out their preferred time. Schedules
are then added to your calendar automatically, making it really a
lot simpler than what other solutions offer. What makes it even
better is that the system seamlessly integrates with Google, Office
365 and Outlook.

10. Fantastical 2.2

Fantastical 2.2 is a calendar application designed to run
on iOS devices and Mac OS X machines. This calendar app displays
upcoming events on a list, keeping the window active even if you
are looking at a day, week, month or year graphical layout. This
allows for an organized flow of reminders, to-do-lists and
appointments, which can greatly help with deadlines.

Fantastical 2.2 enables users to find meeting and event
times that are mutually agreeable to all parties. You can also view
the availability of attendees and send or respond to invites. The
product has advanced time-zone support, which is capable of
simultaneous display and printing. It likewise allows users to
parse out event information simply by typing in descriptive
sentences.

11. Todoist

A popular to-do software, Todoist helps boost productivity
while better organizing tasks, setting schedules and deadlines.
This basically freemium software has great features that can
greatly benefit marketing teams. It likewise has a vast array of
apps and plugins for desktops, laptops, mobile devices and
browsers, supporting platforms such as Windows, Android, Apple iOS
and Mac.

Todoist’s user-friendly interface is also worth noting as
it comes with embedded productivity charts. It has classification
tools that are of great help to improving productivity. With the
solution, you can staff can communicate and work on tasks with
ease, which are bound to increase productivity and improve output.
In addition, you can work on assignments even if you do not have an
Internet connection, thanks to the platform’s offline
functionality.

Project Management

Designed to help both teams and individuals in organizing
work, managing projects and tasks, project management
software
[15] can greatly help
businesses in ensuring projects are properly implemented and
completed on time. These tools are readily available for purchase
online with some even offered for free. The succeeding section
outlines some of the best project management solutions
around.

12. Wrike

Online project management tool Wrike is designed to boost
work speed and efficiency. It allows collaboration among
multifunctional teams from a single platform. It gives users the
capability to schedule, discuss and monitor both work and progress,
all in real time. Users can navigate the software with ease, making
project management a lot easier. The solution supports mobile
devices, enabling users to track project progress anytime,
anywhere. Aside from this, the vendor has put in security measures
so that only authorized persons can access your online
database.

13. Trello

Popular project management software Trello is capable of
tracking project status using a simple system of boards and cards.
The solution allows team members to communicate in real time to
discuss projects or tasks. Task assignments, activity logs and
email notifications can likewise be generated using the software,
keeping every team member in the know at all times. It is
user-friendly, featuring a drag-and-drop and an in-line editing
capability.

You can access the tool from any mobile, web-based,
smartphone or tablet computer. With Trello, you can easily organize
projects and tasks, enabling you to track projects and assign
categories. It has all the tools that users need to implement just
about any project. Aside from this, you can add comments, create
checklists, labels and due dates, and add attachments to
cards.

14. Asana

Popular project management platform Asana provides users
with opportunities for communication and collaboration. It can be
utilized in the creation of projects/tasks within projects, while
allowing you to monitor such tasks’ progress from any browser and
device. One can even add team members to projects and files aside
from being able to share files.

With Asana, you no longer need to utilize email and
third-party applications for your communications. You can likewise
share notes, upload attachments in various formats and organize
tasks. These result in streamlined workflows and timely delivery.
It also sends out email notifications, which you can follow, like
or comment on. It can effectively manage employee’s working space,
allowing them to prioritize tasks on their own.

15. Omnifocus

A unique task management software, Omnifocus is designed
to run on Mac machines and mobile devices running on iOS. It allows
you to organize, manage and delegate tasks and individual projects.
Notable features include locations, context, notes and due dates,
among many others. Using the software, you can view tasks relative
to location or schedule.

With Omnifocus, your project leaders and team members can
structure projects on a specific order or in accordance with a
timeline. Using its calendar, you can view schedules and
appointments, along with upcoming and pending tasks. You can use
the app even on the go as the software integrates easily with
Siri.

Asset Management

Asset management
software
[16] are essentially
solutions that are capable of recording and monitoring IT assets
from the day they are purchased to the day they are retired. These
tools can provide your business with data such as asset location,
users and details. Prominent features include vendor performance
measurement, supplier portfolio optimization and compliance with
vendor audit and policy. The following are examples of popular
asset management platforms currently available.

16. Widen

A digital asset management software, Widen enables users
to simplify the process of creating, managing and distributing web
content. It can serve as a cloud-based central hub for content. The
solution is easy to navigate and comes with a powerful search
engine. With Widen, you can access photos, videos and other media
in your preferred format with ease. The software facilitates
collaboration among teams, keeping them abreast of the status of
projects at all times. Workflow is also streamlined with media
accurately delivered.

Marketing Tools

Marketing
software
[17] tools were developed
with one goal in mind–to provide mostly online businesses with
growth opportunities. When used in conjunction with a unique brand,
excellent support and marketing and communication efforts, these
solutions will lead you to the big bucks. Here, we list the most
sought after marketing tools around.

17. Prezly

Marketing solution Prezly is designed to enable businesses
to boost communication with stakeholders by providing users with
newsrooms, contact management and outreach capabilities. With the
software, public relations workflow can be speeded up while using
multimedia emails to quickly reach stakeholders.

Prezly provides users with fully functional online
newsrooms, allowing organizations to efficiently get their message
across. The tool can be used to share brand stories with social and
traditional media influencers and helps teams get a better
understanding of stakeholder, journalist and influencer interest
through engagement tracking. It provides users with the convenience
of importing Excel lists and data support for other PR protocols
like Cision and Gorkana.

18. IBM Watson Marketing

Cloud-based marketing solution IBM Watson Marketing has
numerous tools that allow professionals to come up with excellent
digital marketing campaigns. The software supports Mac, Windows and
Linux machines, along with mobile devices.

Prominent features include the ability to implement
campaigns using email, web and social media while providing lead
scoring and lead management capabilities. With the solution, all
marketing content and resources can be managed. Aside from this,
the product’s analytic tools allow users to analyze and boost
marketing performance via role-based dashboards, analytics and
session replay functionalities.

19. MailChimp

Popular email marketing service MailChimp is designed for
small businesses and budding enterprises. However, the service is
also capable of handling large email volumes for large businesses.
Small businesses can greatly benefit from the platform as it offers
low-cost plans for startups. With the service, you get to enjoy
analytics and tools that are bound to boost your
organization.

MailChimp is intuitive, and can be used almost immediately
upon sign up. The software enables users to utilize email to
communicate with clients and prospects while easily marketing
products and services. It likewise offers numerous sources to help
you plan and execute email marketing campaigns. With the service,
you can create your own newsletter, customize your mailing list and
automatically send out newsletters when you update your
blog.

20. Keynote

Keynote is a presentation software designed for devices
running on iOS and Mac. This robust application allows users to
choose templates, make and edit slides, add transitions and
animations and use charts and graphs, among others. Navigation from
slide to slide is easy, with the current slide located in the main
viewing area. The same can be said for slide creation as the
solution comes with pre-fabricated themes, along with pre-made
slides.

Using Keynote, users can create visually pleasant motion
with objects using animation and transition. There are a variety of
animations available with each one producing great effect. Zoom
animation is also possible with the platform, helping presentation
audience stay focused on your slides. Unlike other software of its
kind, Keynote lets you include gradual changes in your chart or
graph data. You can also add a background track from your own music
library.

21. CloudApp

Cloud-based CloudApp is a software that captures and
shares GIFs, images, videos and annotated screenshots. It is very
useful for businesses who seek to explain their products’ features
through the use of GIFs. It likewise demonstrates workflows with
the use of videos, effectively reducing hours of work for marketing
teams.

CloudApp can also be used in receiving and sending
feedback through annotated images. Through this feature, emojis and
quick drawings can be added to marketing content. With the
solution, one can easily capture images and paste them onto the app
of their choice. As for collaboration, team members can work
jointly and efficiently, report bugs and foster better
communication with clients.

22. Curata

Content marketing tool Curata is designed to help
marketing teams generate leads and increase sales using content. It
can quickly start and sustain content engines while an editorial
calendar can remarkably improve content planning and creation. The
solution’s analytics, on the other hand, determine effective
marketing practices.

The software’s content marketing platform not only boosts
your content supply chain. It is also capable of providing insights
into content ROI. With the product, you can readily access content
metrics, which include generated leads and sales opportunities.
Content engagement can be tracked by account along a customer’s
journey. You can streamline content production using Curata as its
editorial calendar can be used to keep marketing teams informed at
all times.

23. Office365

Office 365 are subscription plans that offer access to
Office apps, along with cloud-based productivity services such as
Lync web conferencing and Exchange Online hosted email for
business. The basic form of the solution provides access to full
Office desktop apps, mobile apps for Android and iOS
devices.


With
Office 365, users can co-author using Microsoft Word in real time,
with an integrated sidebar allowing you to share it from within the
solution. Communicating with your teammates is also no problem with
the software as its Skype in-app integration can be used to chat,
share screens or make audio or video calls. Also, instead of
sending an entire file, you may opt to insert links to a file in
the cloud into your work with permissions automatically given to
your email recipients.

24. Optimizely

Marketing software Optimizely can help users come up with
customized websites and streamline visitor experience. It offers
easy to use tools for businesses of any type and size, helping them
create only the best services to improve customers’ digital
experience on their sites.

With Optimizely, you can monitor subtle and sudden changes
in customer behavior, which will enable you to design platforms to
be more interactive. The platform monitors visitor experience with
its analytics, giving you an idea of what’s good or bad for your
website. Using the software, you can cut the bounce rate, boost
site traffic, increase time spent on your website, and so much
more.

25. Mailshake

A web-based content marketing platform, Mailshake uses
Twitter and email to identify and communicate with influencers. The
tool seamlessly integrates with Twitter, Gmail and Google Apps,
making it possible to reach out to audiences from a single
dashboard. This is done by capturing email addresses and Twitter
handles by going through blog posts and CSV files that users
use.

To send emails, the tool uses pre-tested email templates.
It also enables users to edit the list and remove duplicates or
those who they do not wish to contact. Streamlined submission of
contact forms are also in the offing as well as article and post
scanning features.

Graphic Design Tools

Graphic design
software
[18] solutions allow users
to manipulate images/models. They may come as individual programs
or a suite of tools to choose from. More advanced systems can not
only edit images but create and edit animations and videos as well.
Majority of these solutions are able to import files in a variety
of formats, which is very useful for working across different
platforms. The following are some of the most popular graphic
design software in the market today.

26. Snappa

Graphic design solution Snappa is designed to help users
to easily create online graphics. The software is intuitive,
requiring absolutely no training to use. Whether you are a beginner
or have no prior knowledge of graphics design, you can use the tool
with ease. A short tutorial is available upon sign up, guiding
first time users on the basic operation of the platform.

Notable features include a graphics editor, a collection
of visuals and templates, easy upload and social media support,
among others. These and more ensure that all you need to make
quality graphics are in a single product. What makes it even better
is that the photos and graphics that come along with the tool are
royalty free. With Snappa, editing image dimensions is a snap,
enabling users to immediately use them in social media such as
Facebook and Twitter.

27. Sketch

Graphic design software Sketch has become a popular tool
among marketing teams. It is ideal for creating excellent user
interfaces. The vendor’s implementation of shared libraries has
been found to help keep business assets updated at all times.
Sketch utilizes several plugins, which include Craft, InVision and
is capable of importing custom icon font libraries.

Using the solution, online templates can be downloaded, a
real opportunity to learn a thing or two about graphic design. If
this isn’t enough, there are tons of online tutorials that can
teach you how to exploit the great many features of Sketch. The
product is likewise capable of syncing with InVision accounts so
users could easily share prototypes with team members.

28. Placeit

Web app tool Placeit allows users to create visually
pleasant mockups and videos in a breeze. 
It is
most suitable for use by app vendors who would like to produce
quality images of their products in action. The solution supports
screenshots of some Microsoft, iOS and Android apps. Placeit is not
only easy to use, it can also be easily downloaded with prices
depending on mockup or video quality.



Mockup or video creation is relatively
simple, taking but seconds to accomplish. Once you’re happy with
your mockups or videos, you can pay and immediately download them
to your device. These can be shared without restrictions and you
can even add texts or effects if you wish to do so. The platform is
ideal for marketing and advertising campaigns as having your app
seen in action is known to increase download and usage.

29. Draw.io

A basic diagram solution, Draw.io allows users to create
projects using volumes of equally basic images. The program uses
drag-and-drag methods, making design an easy task. What’s good
about the platform is that you can use it immediately upon visiting
its website. It does not ask you to log in or register so that you
can quickly start using the app.

With Draw.io, you can easily save and load diagrams as if
you are working from your own computer. Files are saved in .xml
format, making them accessible from any program that read such
language. What’s more is that you can export diagrams as .jpg,
.png, .gif, .pdf and .svg, which can all be used online or
distributed via email.

30. Piktochart

Infographic design software Piktochart is ideal for users
who want to come up with great designs yet spend less. The tool’s
editor is easy to use, allowing you to edit background colors and
images and insert texts and banners. Its drag-and-drop capability
eliminates the need for complex design tools and the costly
services of graphic designers.

Piktochart has over 600 templates, which include
infographic, report, banner and presentation formats, making it a
breeze to choose a template to your liking. You can likewise import
needed data from Microsoft Excel or Google spreadsheets. Best of
all, your infographics can be downloaded in high definition JPEG,
PNG or PDF formats.

31. Pixlr

Image editor Pixlr is suitable for putting finishing
touches on image and graphic projects. The software is easy to use,
making it ideal for non-professionals who wish to engage in graphic
design. It has a simple interface that is reminiscent of those that
can be found in mobile graphic apps, allowing users to give
different effects a try. Its simplicity also enables users to save
time on creating projects.

With Pixlr, you can access over 2 million effects and add
personal touch to photos using over 340 overlays and 200 borders.
You also have absolute control over how effects are used on your
images, enhancing creativity and originality. With Pixlr’s Double
Exposure tools, you can add images to your project using 11
different blend modes. Fine tuning images is no problem as you can
apply features such as crop, straighten and resize, among other
functionalities.

Video Conferencing Tools

Used primarily for remote live conferences between two or
more individuals, video
conferencing software
[19] utilizes computer
networks in sending and receiving video, audio and text. These tool
is popular among companies that are of global scale as they can
effectively reduce costs while boosting productivity. It fosters
collaboration by enabling users to communicate and share
information. What follows is a list of the top video conferencing
tools to date.

32. Zoom

Designed for use in webinars, online teaching and video
demos, cloud-based video-conferencing tool Zoom combines video
conferencing, online meetings and group messaging in a single hub.
The platform is ideal for use by small to medium businesses,
enterprises and healthcare institutions.

The software can also be used in hosting and
broadcasting online meetings, catering to up to 100 interactive
video participants and 10,000 viewers. It boasts of capabilities
such as video, audio and screen sharing. What is amazing about Zoom
is that it facilitates collaboration among marketing teams, field
staff and participants, allowing them to quickly start or join
meetings.

33. Appear.in

Appear.in is a video calling solution that is easy and
fast to set up and offers crystal clear video calls and even works
on slow connections. It has all the potential benefits of WebRTC
and few of the optional features that come with most video calling
apps.

Setup is a breeze with Appear.in, all you need to do is
provide an email address or phone number, after which you will be
given a special code and off you go. The software is customizable,
enabling users to create their own room, change the background and
lock the room for security. It can share screens and allows people
to view people in your chat. It has a messaging functionality,
which are encrypted on Appear.in’s servers, along with all other
communication.

Collaboration Tools

Collaboration
software
[20] allows teams to
communicate, coordinate, share and solve problems, among other
activities in order to complete a task. It also enables users to
manage and process data from different platforms at any given time
or place. It enhances both individual and team productivity, which
helps them achieve organizational goals. Listed below are some of
the most popular collaboration tools available
today.

34. Evernote

Collaboration software Evernote is designed to help
marketing teams share information and jointly work on projects. It
is capable of coming up with business workflow to boost processes,
digitize files and capture brainstorms, among others. The platform
remarkably boosts productivity. This is done by collecting and
organizing material for your work. These include transforming notes
into presentations which can be displayed in a screen-friendly
format.

With Evernote, you can access all your notes, files and
web clips/images from any device or machine. Whatever you are
writing, the solution will help you focus on such tasks from
beginning to end. The software’s browser extensions enable you to
save entire webpages, including text, images and links. In
addition, Evernote can save itineraries, scanned travel docs, maps
and plans, which can be accessed at any given time.

35. Canva

Canva is a collaboration software that allows
professionals, businesses and other organizations to come up with
excellent graphic designs. The solution has a myriad of features
such as a drag-and-drag tool and a collection of graphics, fonts
and photographs. It is user-friendly, making it easy for users to
transform ideas into design, be they online or in print.

The product is very useful in undertakings requiring
graphic design such as presentations, marketing campaigns and
creating charts for blogs. It has tools that help marketing teams
to make relevant content in an easy manner. Using Canva, you can
create custom designs/templates that reflect you brand. It also
ensures that themes are kept consistent across
documents.

36. Dropbox Paper

Collaboration tool Dropbox Paper is designed to enable
corporate teams to create documents, assign tasks, share and edit
files simultaneously. This platform is fully loaded with
functionalities needed for tasks that require teamwork. The
software has a simple interface, making it easy to use. If you need
to format your document, Dropbox Paper offers a basic formatting
feature, that allows users to embed images and put in
code.

If ever you need to call someone’s attention, the solution
will do it for you. All you need to do is to use “@username”
mentions. The software automatically sends an email, desktop or
mobile notification to the party whose attention you called.
Dropbox Paper comes in two versions, a browser-based web app and a
mobile app. This lightweight piece of software is ideal for
businesses who work in a cloud-based environment.

Writing Tools

Commonly used to make the creation of documents a far
easier undertaking, writing software offers different
functionalities to suit users’ needs. Normally, people use word
processors in creating a variety of documents. However, new writing
tools have been developed to further improve the writing process.
These platforms support sharing, collaboration and even
communication among team members. The following are examples of
known writing tools in the market.

37. Grammarly

Online grammar checker Grammarly is one of the most
popular software of its kind in the world. It can easily be
embedded on Google Chrome or Mozilla Firefox as an add-on. It is
designed to automatically make grammatical corrections across a
myriad of websites and applications, including emails and social
media posts.

The solution corrects not only grammar but punctuation and
spelling errors as well. It also helps boost users’ vocabulary as
it accurately points out and fixes contextual mistakes. Grammarly
is also capable of suggesting ideas to enhance writing style,
enabling you to come up with effective messages.

38. Ulysses

Writing app Ulysses is specifically designed for iPad
users. It sports nifty features such as being able to add
attachments, split and merge documents and markdown support, among
others. This solution is bound to benefit students, authors and any
user who does a lot of writing. The software supports all devices
running on iOS, including a Mac machines.

The application is capable of providing a realtime preview
of any written text, very useful for writers who want a glimpse of
what they have written. Ulysses has a myriad of powerful features,
which include inline images, footnotes and text annotation, all
powered by Markdown-XL language.

39. Marked 2

Online writing platform Marked 2 is designed to help
writers and non-writers alike improve their craft. The application
offers a plethora of features that can remarkably improve your
writing. An example of this is its keyword-highlighting
functionalities, which can detect overused phrases that might need
changing. A Keyword Drawer allows you to add temporary keywords to
your text, which may be changed as needed.

Also, you can easily find words that you may have used
superfluously with the solution’s Visualize Word Repetitions
functionality. Marked 2 is capable of looking out for the use of
passive voice as well as present document statistics like number of
paragraphs, sentences and characters. These functionalities will
not make a Hemingway out of just anyone, but it can definitely help
those who take writing seriously.

40. TypeForm

A survey software solution, TypeForm makes forms and
surveys more appealing and fun to people. As surveys plays an
important role in businesses, organizations and institutions, the
app can be a very beneficial tool by making forms less boring and
easy to create. The product uses interactive media in making forms,
which more often than not, catches the eye of customers.

The app is easy to use and offers a myriad of features,
which you will find very useful. A drag and drop feature and the
availability of many items provide users with flexibility and ease
when creating forms. In creating your forms, you can include
multiple choice questions, picture choices and rating and opinion
scales. This capability allows you to cater to your target
audience.

Content Management Tools

Web content management
software
[21] tools allow users to
create and manage web content. They mostly come as a suite of tools
that help programmers in designing and customizing web templates as
well as creating publishing workflows. Such solutions can make
webpages, create, distribute media and manage sites. They can be
purchased or used for free. Some of these may include themes, which
add things like modules, plugins and widgets. Listed below are some
of the most popular web content management tools currently
available.

41. WordPress.org

Content management software WordPress is the most popular
solution of its kind in the world. The platform enhances sites by
incorporating advanced features. It helps users save on site
maintenance as it does the job for them. The platform  has a
lot of features that can greatly benefit users who seek to possess
quality websites.

One great advantage of WordPress is that it is really
free. It does not charge hidden fees and all of its code are made
available to users. It is also known to keep open source
programming safe, counter spam and host affordable conferences. The
solution has a wide variety of plugins for all your needs, such as
photo galleries, shopping carts, forums and maps. However, what the
software is most known for is its ability to easily add a blog to a
website, which is seen as still the best out there.

Social Media Management Tools

Social media management
software
[22] helps businesses
monitor and manage social media conversations. Such conversations
can come through social media platforms and blogs such as Twitter
and Facebook. Listening technologies that come with such tool
enable organizations to learn how they are viewed by audiences. The
following is a list of the most popular social media management
tools that you can choose from.

42. Storify

Social media management tool Storify is capable of
catching media from all over the Internet. Embedding just about
everywhere is supported, with collected media published. It is
ideal for use by popular brands, media organizations, publishers
and even individuals who require media collection from many
websites and tell them as stories.

Storify is capable of looking through social media such as
Twitter, YouTube, and Facebook to find media elements, curate and
redistribute them via social networks. Notable features include
real time updates, support for custom sources and PDF export.
Customer support is quite effective, which comes in the form of
email and phone support.

43. BuzzSumo

Top social media analytics solution BuzzSumo comes with a
robust social media search engine that helps users discover and
examine highly-performing content relative to a niche. The search
engine rummages the Internet for needed content, listing sources
based on success rate.

With BuzzSumo, you gain insights into factors responsible
for successful content. This makes it easier to plan and come up
with effective content for target audiences. The solution makes
sure that you don’t miss a single trending post. Aside from this,
it aids content makers and curators in producing content in
accordance to content marketers’ requirements, saving a lot of time
and money.

44. Sprout Social

Cloud-based marketing solution Sprout Social is designed
to improve communication between businesses and their customers.
The software has three principal functions–publishing, engagement
and analytics, which can help an organization improve social
communication. It allows users to build and maintain communities by
making it a lot easier to start join and track social
conversations.

The solution enables users to build improved relationships
with people by promptly responding to their inquiries and concerns.
SproutSocial’s myriad of tools can help optimize your social
marketing plans. Aside from this, it can also boost consumers’
return on social media and manage your entire social media
portfolio from a single interface.

45. Crowdfire

Crowdfire is a content marketing tool that ensures
business growth at record times.  The solution does this by
helping organizations and individuals widen their audience reach.
It supports web, Android and iOS applications and is capable of
attracting target audiences on Twitter and Instagram.

The solution likewise helps users realize their social
media goals such as brand recognition and popularity, improved
sales and increased fanbase. Crowdfire currently has over 19
million users, which include businesses of any type and size,
entrepreneurs and individuals. The platform’s user base is composed
of over 3 million active users and 350,000 daily users.

46. Hootsuite

Social relationship solution Hootsuite allows
organizations to implement excellent social media strategies and
activities. It is designed to empower users to convert their social
media messages into meaningful relationships. This popular piece of
software boasts at least 10 million users in over 175
countries.

With Hootsuite, you can manage multiple social media
accounts, from a single interface. This eliminates the need to
remember multiple passwords and go to individual sites. You can
post updates, easily communicate with clients and examine responses
from the most popular social media networks, including LinkedIn,
Foursquare, Facebook and Google+, among many others. The platform
seamlessly integrates with third-party applications such as Vimeo,
Instagram and Evernote.

Data Analysis Tools

Enabling users to sort business information, data analysis
software is capable of identifying trends, patterns, relationships
and even anomalies that can be hard to detect. With such solution,
you can retrieve, combine and visualize data, giving you better
insights into your business, which can greatly enhance its
performance. Below is a list of the most popular data analysis
tools that you can use.

47. Landing Page Grader

Landing Page Grader is a data analysis tool that is very
useful in evaluating businesses’ landing pages. It analyzes landing
pages based on keyword relevance, spend, conversions, form length
and other factors. The software also gives users an idea how their
organization is doing against their competition, aiding them in
coming up with improvements.

Landing Page Grader uses data to provide businesses with
an idea on how their landing pages are performing compared to the
average of other advertisers in their sector. The platform is
capable of providing monthly breakdowns of your site’s conversion
rate in comparison with your competitors, giving you an idea on how
you are performing.

48. Simply Measured

Social media analytics solution Simply Measured is
designed to make simple the analysis of users’ social network
activities. The tool collects information from which insights are
based and sent in users’ preferred formats. It is popular among
just about any size and type of company as it provides them with
social media analytics that can measure social media
performance.

Simply Measured can track online mentions of specific
keywords and is able to set triggers for these instances. This
leads to better business decisions and ultimately improved sales.
The reports that the tool generates enable businesses to identify
the importance of brand activities, business opportunities and
improve them if need be. However, the product is not limited to
measuring your social media performance, it likewise helps users
identify social media influencers who could positively impact your
brand.

49. Outreach

Sales automation solution Outreach is designed to cater to
businesses and organizations of all types and sizes. It provides
sales generators, personnel and managers with a sales communication
solution so that they can better secure prospects and identify
opportunities. The tool can boost sales team productivity by giving
them the ability to monitor and manage prospects.

The system integrates seamlessly with other marketing and
CRM platforms, enabling users to personalize email campaigns and
implement only the best strategies. With Outreach, sales reps can
track and analyze the status of their campaigns regardless if they
use email or phone calls as sales medium. Also, the solution can
show the progress, content and details of campaigns, along with
responses and reactions from audiences.

50. KISSmetrics

A robust business intelligence solution, KISSmetrics
allows users to identify, track and improve metrics that are
relevant to their organization’s success. These metrics can be
translated into actionable insights that can remarkably improve
marketing strategies. The software can also serve as a conversion
rate optimizer with its customer tracking and analyzing
feature.

What makes things even better is that KISSmetrics has
custom data and an easy to connect API. The platform focuses on
consumers, monitoring customer trends and shifts while giving
businesses an idea as to how their organization is doing. These
capabilities help them come up with sound business decisions and
benefit from market opportunities.

So there you have it, our top 50 marketing productivity
tools as compiled by our experts. Although sporting different
functionalities, these solutions serves a single purpose, which is
to boost your marketing productivity. Whichever one you choose will
surely benefit your organization where it needs it most.

Category: B2B News, Featured
Articles
[23][24]

Tags: Marketing Software[25]

References

  1. ^
    90% of Forbes Global 500 executives
    (www.marketingprofs.com)
  2. ^
    digital share of total spending on
    media
    (www.dentsuaegisnetwork.com)
  3. ^
    Research tools
    (financesonline.com)
  4. ^
    Organization tools
    (financesonline.com)
  5. ^
    Project
    management
    (financesonline.com)
  6. ^
    Asset Management
    (financesonline.com)
  7. ^
    Marketing Tools
    (financesonline.com)
  8. ^
    Graphic Design
    Tools
    (financesonline.com)
  9. ^
    Video Conferencing
    Tools
    (financesonline.com)
  10. ^
    Collaboration Tools
    (financesonline.com)
  11. ^
    Writing Tools
    (financesonline.com)
  12. ^
    Content Management Tools
    (financesonline.com)
  13. ^
    Social Media
    Management Tools
    (financesonline.com)
  14. ^
    Data Analysis
    Tools
    (financesonline.com)
  15. ^
    project management software
    (project-management-software.financesonline.com)
  16. ^
    Asset management software
    (digital-asset-management.financesonline.com)
  17. ^
    Marketing software
    (marketing-software.financesonline.com)
  18. ^
    Graphic design software
    (graphic-design.financesonline.com)
  19. ^
    video conferencing software
    (communications-software.financesonline.com)
  20. ^
    Collaboration software
    (collaboration-software.financesonline.com)
  21. ^
    content management software
    (content-management.financesonline.com)
  22. ^
    Social media management software
    (social-media-management.financesonline.com)
  23. ^
    B2B News
    (financesonline.com)
  24. ^
    Featured Articles
    (financesonline.com)
  25. ^
    Marketing Software
    (financesonline.com)

Conventional wisdom dictates that marketing teams need
members that have the right skillset to foster team productivity.
This is why failure to meet such standard, which happens more often
than we’d care to admit, could result in productivity problems.
Good thing marketing productivity tools were developed to suit your
business’ every need. Numerous tools for just about every aspect of
marketing team productivity are currently available in the
market.

As you might already know, marketing is not confined to a
specific task. It entails many processes, which include writing,
social media management and research, among many others. For this
reason, automation tools were developed to make such processes
easier and more efficient. This is likewise the cause why
organizations have increasingly been seeking to harness the vast
potential of digital marketing. This, coupled with businesses’
focus on customer loyalty has pushed 57% of United States digital
marketers to boost spending on loyalty programs.

Aside from this, the ability of digital technology to
effect richer customer experience has also contributed to the
renewed focus on digital marketing. In fact, 90% of
Forbes Global 500 executives
[1]
have been found to believe in the importance of customer experience
to businesses.

The use of digital technologies in marketing efforts have
greatly contributed to these developments. In fact, it has been
driving marketing innovations like never before. It is therefore
not surprising that Global spending on mobile advertising is
forecast to reach 56% of the digital advertising pie. Aside from
this, digital
share of total spending on media
[2]
is seen to increase to 37.6% in 2018.

In this article, we will take a look at the best tools
& apps to maximize your marketing team productivity. The order
in which the solutions are listed does not denote ranking. Their
key features and benefits will be briefly discussed. Here’s what
types of tools we’ll be looking at:

  1. Research tools[3]
  2. Organization
    tools
    [4]
  3. Project
    management
    [5]
  4. Asset Management[6]
  5. Marketing Tools[7]
  6. Graphic Design
    Tools
    [8]
  7. Video Conferencing
    Tools
    [9]
  8. Collaboration
    Tools
    [10]
  9. Writing Tools[11]
  10. Content Management
    Tools
    [12]
  11. Social Media Management
    Tools
    [13]
  12. Data Analysis
    Tools
    [14]

Research Tools

Market research is essential to business growth. You are
bound to do market research in some form or another whether you are
a large corporation or a small local store. There are a lot of
research tools available out there. These solutions enable
businesses to track customer behavior, measure the efficacy of
marketing efforts and communicate with consumers. Below are some of
the most popular research tools in the market.

1. Google Keyword Planner

First on our list of best tools & apps to maximize
your marketing team is Key Word Planner. It is an easy to use
search engine optimization tool designed for use by experts in the
field. The solution is very useful in researching keywords and
creating excellent SEO and online marketing campaigns. It has an
easy to manage interface, making campaign creation an easy task,
with features such as keyword suggestion and traffic estimation
readily accessible to users.

With Key Word Planner, you can export data with speed and
ease. You can do this by downloading the entire list of keywords or
selecting specific phrases and exporting the custom list to Excel.
You can store this keyword list for further perusal or future use.
In addition, the platform is capable of multiplying your keyword
lists, combining lists so as to create new and unique phrases, very
useful in keyword discovery and testing.

2. SEMrush

Basically a keyword research tool, SEMrush can also
analyze online competitors and double as a business intelligence
solution. It possesses metrics that can help you better analyze
your competition, the market in general and your overall industry.
The software allows businesses to improve their advertising
strategies while tracking the organization’s general
direction.

SEMrush ranks among the best business intelligence
solutions for digital marketing campaigns. Its flexible pricing and
diverse packages are designed to reduce business risk while
maximizing your ROI. It has search engine optimization, pay per
click, link sources, site audits, among other functionalities.
Using the tool, you can easily compare competitor domain and
keyword data and exploit vulnerabilities.

3. SEOQuake

SEOQuake is a search engine optimization tool that is also
capable of promoting your website. The software enables users to
quickly capture and examine vital SEO parameters, all from a single
browser.

With SEOQuake, you can collect all sorts of SEO data on
the fly from any website. This is very useful for specialists
researching SEO strategies. It likewise allows users to track the
activities of competing websites. Using the tool, one can capture
website information such as Google page rank, Google index and
Google Cache Data, among many others.

4. Hotjar

Hotjar is a website conversion solution that is trusted by
a vast number of large corporations. It offers robust features that
will enable you to monitor the behavior of customers visiting your
website. The software’s analysis tools gives an insight on the
strengths and weaknesses of your site. It is likewise able to
gather customer feedback using forms and surveys.

With Hotjar, you can take a snapshot of how your site is
performing, enabling you to get an idea on what’s hot and what’s
not for your customers. This capability can really improve your
business’ online presence. The platform’s numerous tools allow you
to see what site visitors are doing such as their clicking and
scrolling habits, a very useful feature for marketing your products
and services.

5. Content Insight

Content analysis tool Content Insight gives users
information on page performance with the use of analytics and SEO
advice. The tool helps businesses decide on how to best modify
pages or learn the impact of implemented changes on performance.
You can use the software to analyze pages that you
create.

The platform’s Content Analysis Tool, meanwhile, enables
users to come up with summaries of content and their corresponding
analytics data. This effectively provides an inventory on which to
base content curation or repurposing.

6. Qualaroo

Website conversion improvement tool Qualaroo is aimed at
boosting a site’s conversion rate. It essentially generates more
leads, ensuring that prospects become paying customers. The
software supports both desktop and mobile devices and showcases
powerful features.

Qualaroo basically analyzes client behavior, allowing
businesses to give them what they need. This enables businesses to
understand what customers want and what potential issues could
hinder a sale. Such is achieved by providing customers with
personalized web experiences, which almost guarantee sales. This
target marketing feature is done through the software’s target
questions and advanced analytics.

7. Ahrefs

Research and SEO tool Ahrefs is one of the most popular
solutions of its kind in the world. It is known to have the largest
backlink index in the market. What makes the software unique is its
ability to allow users to look into competitor’s SEO strategies,
backlinks, among other things.

The platform is packed with excellent features, including
ranking, URL ratings and domain ratings. It likewise has a
backlinks graph, which displays the number of backlinks and
improvement in referring referring domains, very useful in
observing link velocity guidelines. Ahrefs likewise has an organic
keywords graph that lets users know if their websites have gained
organic traffic.

Organization Tools

Time management and organization are important business
attributes that could make or break an organization. Failure to
diligently practice these two could results in huge losses for a
company. New technologies that could automate these processes can
help avoid errors, work hours and redundancies. The following are
organization solutions that can greatly improve the way you use
time and organize your affairs.

8. CoSchedule

Marketing calendar tool CoSchedule is targeted at content
marketers who want to boost productivity while being able to
monitor their projects and teams. Signing up for an account is
quick and hassle-free, requiring only contact information, business
details and a password. A customizable calendar tool helps users
create timelines and monitor task deadlines, helping you identify
priorities.

CoSchedule helps marketing teams in organizing articles,
blog and social media posts and email marketing letters, among
other content. It also has a native text editor, which allows users
to write content in the task page. If you choose to, you can attach
files using Google Docs. What’s even better is that the platform
enables users to come up with social media posts from within the
solution.

9. Calendly

A powerful scheduling solution, Calendly’s primary
function is to save time, boost sales and upgrade the quality of
your product or service. As a marketing tool, the platform enables
prospects to connect to your organization quickly, ensuring that
they stay in your sight. This is done by doing away with the use of
email or phone tags in setting up appointments, interviews and
calls, among other marketing activities.

Using Calendly is easy, all it takes is to set
availability preferences, share links with customers, colleagues
and others, and let them pick out their preferred time. Schedules
are then added to your calendar automatically, making it really a
lot simpler than what other solutions offer. What makes it even
better is that the system seamlessly integrates with Google, Office
365 and Outlook.

10. Fantastical 2.2

Fantastical 2.2 is a calendar application designed to run
on iOS devices and Mac OS X machines. This calendar app displays
upcoming events on a list, keeping the window active even if you
are looking at a day, week, month or year graphical layout. This
allows for an organized flow of reminders, to-do-lists and
appointments, which can greatly help with deadlines.

Fantastical 2.2 enables users to find meeting and event
times that are mutually agreeable to all parties. You can also view
the availability of attendees and send or respond to invites. The
product has advanced time-zone support, which is capable of
simultaneous display and printing. It likewise allows users to
parse out event information simply by typing in descriptive
sentences.

11. Todoist

A popular to-do software, Todoist helps boost productivity
while better organizing tasks, setting schedules and deadlines.
This basically freemium software has great features that can
greatly benefit marketing teams. It likewise has a vast array of
apps and plugins for desktops, laptops, mobile devices and
browsers, supporting platforms such as Windows, Android, Apple iOS
and Mac.

Todoist’s user-friendly interface is also worth noting as
it comes with embedded productivity charts. It has classification
tools that are of great help to improving productivity. With the
solution, you can staff can communicate and work on tasks with
ease, which are bound to increase productivity and improve output.
In addition, you can work on assignments even if you do not have an
Internet connection, thanks to the platform’s offline
functionality.

Project Management

Designed to help both teams and individuals in organizing
work, managing projects and tasks, project management
software
[15] can greatly help
businesses in ensuring projects are properly implemented and
completed on time. These tools are readily available for purchase
online with some even offered for free. The succeeding section
outlines some of the best project management solutions
around.

12. Wrike

Online project management tool Wrike is designed to boost
work speed and efficiency. It allows collaboration among
multifunctional teams from a single platform. It gives users the
capability to schedule, discuss and monitor both work and progress,
all in real time. Users can navigate the software with ease, making
project management a lot easier. The solution supports mobile
devices, enabling users to track project progress anytime,
anywhere. Aside from this, the vendor has put in security measures
so that only authorized persons can access your online
database.

13. Trello

Popular project management software Trello is capable of
tracking project status using a simple system of boards and cards.
The solution allows team members to communicate in real time to
discuss projects or tasks. Task assignments, activity logs and
email notifications can likewise be generated using the software,
keeping every team member in the know at all times. It is
user-friendly, featuring a drag-and-drop and an in-line editing
capability.

You can access the tool from any mobile, web-based,
smartphone or tablet computer. With Trello, you can easily organize
projects and tasks, enabling you to track projects and assign
categories. It has all the tools that users need to implement just
about any project. Aside from this, you can add comments, create
checklists, labels and due dates, and add attachments to
cards.

14. Asana

Popular project management platform Asana provides users
with opportunities for communication and collaboration. It can be
utilized in the creation of projects/tasks within projects, while
allowing you to monitor such tasks’ progress from any browser and
device. One can even add team members to projects and files aside
from being able to share files.

With Asana, you no longer need to utilize email and
third-party applications for your communications. You can likewise
share notes, upload attachments in various formats and organize
tasks. These result in streamlined workflows and timely delivery.
It also sends out email notifications, which you can follow, like
or comment on. It can effectively manage employee’s working space,
allowing them to prioritize tasks on their own.

15. Omnifocus

A unique task management software, Omnifocus is designed
to run on Mac machines and mobile devices running on iOS. It allows
you to organize, manage and delegate tasks and individual projects.
Notable features include locations, context, notes and due dates,
among many others. Using the software, you can view tasks relative
to location or schedule.

With Omnifocus, your project leaders and team members can
structure projects on a specific order or in accordance with a
timeline. Using its calendar, you can view schedules and
appointments, along with upcoming and pending tasks. You can use
the app even on the go as the software integrates easily with
Siri.

Asset Management

Asset management
software
[16] are essentially
solutions that are capable of recording and monitoring IT assets
from the day they are purchased to the day they are retired. These
tools can provide your business with data such as asset location,
users and details. Prominent features include vendor performance
measurement, supplier portfolio optimization and compliance with
vendor audit and policy. The following are examples of popular
asset management platforms currently available.

16. Widen

A digital asset management software, Widen enables users
to simplify the process of creating, managing and distributing web
content. It can serve as a cloud-based central hub for content. The
solution is easy to navigate and comes with a powerful search
engine. With Widen, you can access photos, videos and other media
in your preferred format with ease. The software facilitates
collaboration among teams, keeping them abreast of the status of
projects at all times. Workflow is also streamlined with media
accurately delivered.

Marketing Tools

Marketing
software
[17] tools were developed
with one goal in mind–to provide mostly online businesses with
growth opportunities. When used in conjunction with a unique brand,
excellent support and marketing and communication efforts, these
solutions will lead you to the big bucks. Here, we list the most
sought after marketing tools around.

17. Prezly

Marketing solution Prezly is designed to enable businesses
to boost communication with stakeholders by providing users with
newsrooms, contact management and outreach capabilities. With the
software, public relations workflow can be speeded up while using
multimedia emails to quickly reach stakeholders.

Prezly provides users with fully functional online
newsrooms, allowing organizations to efficiently get their message
across. The tool can be used to share brand stories with social and
traditional media influencers and helps teams get a better
understanding of stakeholder, journalist and influencer interest
through engagement tracking. It provides users with the convenience
of importing Excel lists and data support for other PR protocols
like Cision and Gorkana.

18. IBM Watson Marketing

Cloud-based marketing solution IBM Watson Marketing has
numerous tools that allow professionals to come up with excellent
digital marketing campaigns. The software supports Mac, Windows and
Linux machines, along with mobile devices.

Prominent features include the ability to implement
campaigns using email, web and social media while providing lead
scoring and lead management capabilities. With the solution, all
marketing content and resources can be managed. Aside from this,
the product’s analytic tools allow users to analyze and boost
marketing performance via role-based dashboards, analytics and
session replay functionalities.

19. MailChimp

Popular email marketing service MailChimp is designed for
small businesses and budding enterprises. However, the service is
also capable of handling large email volumes for large businesses.
Small businesses can greatly benefit from the platform as it offers
low-cost plans for startups. With the service, you get to enjoy
analytics and tools that are bound to boost your
organization.

MailChimp is intuitive, and can be used almost immediately
upon sign up. The software enables users to utilize email to
communicate with clients and prospects while easily marketing
products and services. It likewise offers numerous sources to help
you plan and execute email marketing campaigns. With the service,
you can create your own newsletter, customize your mailing list and
automatically send out newsletters when you update your
blog.

20. Keynote

Keynote is a presentation software designed for devices
running on iOS and Mac. This robust application allows users to
choose templates, make and edit slides, add transitions and
animations and use charts and graphs, among others. Navigation from
slide to slide is easy, with the current slide located in the main
viewing area. The same can be said for slide creation as the
solution comes with pre-fabricated themes, along with pre-made
slides.

Using Keynote, users can create visually pleasant motion
with objects using animation and transition. There are a variety of
animations available with each one producing great effect. Zoom
animation is also possible with the platform, helping presentation
audience stay focused on your slides. Unlike other software of its
kind, Keynote lets you include gradual changes in your chart or
graph data. You can also add a background track from your own music
library.

21. CloudApp

Cloud-based CloudApp is a software that captures and
shares GIFs, images, videos and annotated screenshots. It is very
useful for businesses who seek to explain their products’ features
through the use of GIFs. It likewise demonstrates workflows with
the use of videos, effectively reducing hours of work for marketing
teams.

CloudApp can also be used in receiving and sending
feedback through annotated images. Through this feature, emojis and
quick drawings can be added to marketing content. With the
solution, one can easily capture images and paste them onto the app
of their choice. As for collaboration, team members can work
jointly and efficiently, report bugs and foster better
communication with clients.

22. Curata

Content marketing tool Curata is designed to help
marketing teams generate leads and increase sales using content. It
can quickly start and sustain content engines while an editorial
calendar can remarkably improve content planning and creation. The
solution’s analytics, on the other hand, determine effective
marketing practices.

The software’s content marketing platform not only boosts
your content supply chain. It is also capable of providing insights
into content ROI. With the product, you can readily access content
metrics, which include generated leads and sales opportunities.
Content engagement can be tracked by account along a customer’s
journey. You can streamline content production using Curata as its
editorial calendar can be used to keep marketing teams informed at
all times.

23. Office365

Office 365 are subscription plans that offer access to
Office apps, along with cloud-based productivity services such as
Lync web conferencing and Exchange Online hosted email for
business. The basic form of the solution provides access to full
Office desktop apps, mobile apps for Android and iOS
devices.


With
Office 365, users can co-author using Microsoft Word in real time,
with an integrated sidebar allowing you to share it from within the
solution. Communicating with your teammates is also no problem with
the software as its Skype in-app integration can be used to chat,
share screens or make audio or video calls. Also, instead of
sending an entire file, you may opt to insert links to a file in
the cloud into your work with permissions automatically given to
your email recipients.

24. Optimizely

Marketing software Optimizely can help users come up with
customized websites and streamline visitor experience. It offers
easy to use tools for businesses of any type and size, helping them
create only the best services to improve customers’ digital
experience on their sites.

With Optimizely, you can monitor subtle and sudden changes
in customer behavior, which will enable you to design platforms to
be more interactive. The platform monitors visitor experience with
its analytics, giving you an idea of what’s good or bad for your
website. Using the software, you can cut the bounce rate, boost
site traffic, increase time spent on your website, and so much
more.

25. Mailshake

A web-based content marketing platform, Mailshake uses
Twitter and email to identify and communicate with influencers. The
tool seamlessly integrates with Twitter, Gmail and Google Apps,
making it possible to reach out to audiences from a single
dashboard. This is done by capturing email addresses and Twitter
handles by going through blog posts and CSV files that users
use.

To send emails, the tool uses pre-tested email templates.
It also enables users to edit the list and remove duplicates or
those who they do not wish to contact. Streamlined submission of
contact forms are also in the offing as well as article and post
scanning features.

Graphic Design Tools

Graphic design
software
[18] solutions allow users
to manipulate images/models. They may come as individual programs
or a suite of tools to choose from. More advanced systems can not
only edit images but create and edit animations and videos as well.
Majority of these solutions are able to import files in a variety
of formats, which is very useful for working across different
platforms. The following are some of the most popular graphic
design software in the market today.

26. Snappa

Graphic design solution Snappa is designed to help users
to easily create online graphics. The software is intuitive,
requiring absolutely no training to use. Whether you are a beginner
or have no prior knowledge of graphics design, you can use the tool
with ease. A short tutorial is available upon sign up, guiding
first time users on the basic operation of the platform.

Notable features include a graphics editor, a collection
of visuals and templates, easy upload and social media support,
among others. These and more ensure that all you need to make
quality graphics are in a single product. What makes it even better
is that the photos and graphics that come along with the tool are
royalty free. With Snappa, editing image dimensions is a snap,
enabling users to immediately use them in social media such as
Facebook and Twitter.

27. Sketch

Graphic design software Sketch has become a popular tool
among marketing teams. It is ideal for creating excellent user
interfaces. The vendor’s implementation of shared libraries has
been found to help keep business assets updated at all times.
Sketch utilizes several plugins, which include Craft, InVision and
is capable of importing custom icon font libraries.

Using the solution, online templates can be downloaded, a
real opportunity to learn a thing or two about graphic design. If
this isn’t enough, there are tons of online tutorials that can
teach you how to exploit the great many features of Sketch. The
product is likewise capable of syncing with InVision accounts so
users could easily share prototypes with team members.

28. Placeit

Web app tool Placeit allows users to create visually
pleasant mockups and videos in a breeze. 
It is
most suitable for use by app vendors who would like to produce
quality images of their products in action. The solution supports
screenshots of some Microsoft, iOS and Android apps. Placeit is not
only easy to use, it can also be easily downloaded with prices
depending on mockup or video quality.



Mockup or video creation is relatively
simple, taking but seconds to accomplish. Once you’re happy with
your mockups or videos, you can pay and immediately download them
to your device. These can be shared without restrictions and you
can even add texts or effects if you wish to do so. The platform is
ideal for marketing and advertising campaigns as having your app
seen in action is known to increase download and usage.

29. Draw.io

A basic diagram solution, Draw.io allows users to create
projects using volumes of equally basic images. The program uses
drag-and-drag methods, making design an easy task. What’s good
about the platform is that you can use it immediately upon visiting
its website. It does not ask you to log in or register so that you
can quickly start using the app.

With Draw.io, you can easily save and load diagrams as if
you are working from your own computer. Files are saved in .xml
format, making them accessible from any program that read such
language. What’s more is that you can export diagrams as .jpg,
.png, .gif, .pdf and .svg, which can all be used online or
distributed via email.

30. Piktochart

Infographic design software Piktochart is ideal for users
who want to come up with great designs yet spend less. The tool’s
editor is easy to use, allowing you to edit background colors and
images and insert texts and banners. Its drag-and-drop capability
eliminates the need for complex design tools and the costly
services of graphic designers.

Piktochart has over 600 templates, which include
infographic, report, banner and presentation formats, making it a
breeze to choose a template to your liking. You can likewise import
needed data from Microsoft Excel or Google spreadsheets. Best of
all, your infographics can be downloaded in high definition JPEG,
PNG or PDF formats.

31. Pixlr

Image editor Pixlr is suitable for putting finishing
touches on image and graphic projects. The software is easy to use,
making it ideal for non-professionals who wish to engage in graphic
design. It has a simple interface that is reminiscent of those that
can be found in mobile graphic apps, allowing users to give
different effects a try. Its simplicity also enables users to save
time on creating projects.

With Pixlr, you can access over 2 million effects and add
personal touch to photos using over 340 overlays and 200 borders.
You also have absolute control over how effects are used on your
images, enhancing creativity and originality. With Pixlr’s Double
Exposure tools, you can add images to your project using 11
different blend modes. Fine tuning images is no problem as you can
apply features such as crop, straighten and resize, among other
functionalities.

Video Conferencing Tools

Used primarily for remote live conferences between two or
more individuals, video
conferencing software
[19] utilizes computer
networks in sending and receiving video, audio and text. These tool
is popular among companies that are of global scale as they can
effectively reduce costs while boosting productivity. It fosters
collaboration by enabling users to communicate and share
information. What follows is a list of the top video conferencing
tools to date.

32. Zoom

Designed for use in webinars, online teaching and video
demos, cloud-based video-conferencing tool Zoom combines video
conferencing, online meetings and group messaging in a single hub.
The platform is ideal for use by small to medium businesses,
enterprises and healthcare institutions.

The software can also be used in hosting and
broadcasting online meetings, catering to up to 100 interactive
video participants and 10,000 viewers. It boasts of capabilities
such as video, audio and screen sharing. What is amazing about Zoom
is that it facilitates collaboration among marketing teams, field
staff and participants, allowing them to quickly start or join
meetings.

33. Appear.in

Appear.in is a video calling solution that is easy and
fast to set up and offers crystal clear video calls and even works
on slow connections. It has all the potential benefits of WebRTC
and few of the optional features that come with most video calling
apps.

Setup is a breeze with Appear.in, all you need to do is
provide an email address or phone number, after which you will be
given a special code and off you go. The software is customizable,
enabling users to create their own room, change the background and
lock the room for security. It can share screens and allows people
to view people in your chat. It has a messaging functionality,
which are encrypted on Appear.in’s servers, along with all other
communication.

Collaboration Tools

Collaboration
software
[20] allows teams to
communicate, coordinate, share and solve problems, among other
activities in order to complete a task. It also enables users to
manage and process data from different platforms at any given time
or place. It enhances both individual and team productivity, which
helps them achieve organizational goals. Listed below are some of
the most popular collaboration tools available
today.

34. Evernote

Collaboration software Evernote is designed to help
marketing teams share information and jointly work on projects. It
is capable of coming up with business workflow to boost processes,
digitize files and capture brainstorms, among others. The platform
remarkably boosts productivity. This is done by collecting and
organizing material for your work. These include transforming notes
into presentations which can be displayed in a screen-friendly
format.

With Evernote, you can access all your notes, files and
web clips/images from any device or machine. Whatever you are
writing, the solution will help you focus on such tasks from
beginning to end. The software’s browser extensions enable you to
save entire webpages, including text, images and links. In
addition, Evernote can save itineraries, scanned travel docs, maps
and plans, which can be accessed at any given time.

35. Canva

Canva is a collaboration software that allows
professionals, businesses and other organizations to come up with
excellent graphic designs. The solution has a myriad of features
such as a drag-and-drag tool and a collection of graphics, fonts
and photographs. It is user-friendly, making it easy for users to
transform ideas into design, be they online or in print.

The product is very useful in undertakings requiring
graphic design such as presentations, marketing campaigns and
creating charts for blogs. It has tools that help marketing teams
to make relevant content in an easy manner. Using Canva, you can
create custom designs/templates that reflect you brand. It also
ensures that themes are kept consistent across
documents.

36. Dropbox Paper

Collaboration tool Dropbox Paper is designed to enable
corporate teams to create documents, assign tasks, share and edit
files simultaneously. This platform is fully loaded with
functionalities needed for tasks that require teamwork. The
software has a simple interface, making it easy to use. If you need
to format your document, Dropbox Paper offers a basic formatting
feature, that allows users to embed images and put in
code.

If ever you need to call someone’s attention, the solution
will do it for you. All you need to do is to use “@username”
mentions. The software automatically sends an email, desktop or
mobile notification to the party whose attention you called.
Dropbox Paper comes in two versions, a browser-based web app and a
mobile app. This lightweight piece of software is ideal for
businesses who work in a cloud-based environment.

Writing Tools

Commonly used to make the creation of documents a far
easier undertaking, writing software offers different
functionalities to suit users’ needs. Normally, people use word
processors in creating a variety of documents. However, new writing
tools have been developed to further improve the writing process.
These platforms support sharing, collaboration and even
communication among team members. The following are examples of
known writing tools in the market.

37. Grammarly

Online grammar checker Grammarly is one of the most
popular software of its kind in the world. It can easily be
embedded on Google Chrome or Mozilla Firefox as an add-on. It is
designed to automatically make grammatical corrections across a
myriad of websites and applications, including emails and social
media posts.

The solution corrects not only grammar but punctuation and
spelling errors as well. It also helps boost users’ vocabulary as
it accurately points out and fixes contextual mistakes. Grammarly
is also capable of suggesting ideas to enhance writing style,
enabling you to come up with effective messages.

38. Ulysses

Writing app Ulysses is specifically designed for iPad
users. It sports nifty features such as being able to add
attachments, split and merge documents and markdown support, among
others. This solution is bound to benefit students, authors and any
user who does a lot of writing. The software supports all devices
running on iOS, including a Mac machines.

The application is capable of providing a realtime preview
of any written text, very useful for writers who want a glimpse of
what they have written. Ulysses has a myriad of powerful features,
which include inline images, footnotes and text annotation, all
powered by Markdown-XL language.

39. Marked 2

Online writing platform Marked 2 is designed to help
writers and non-writers alike improve their craft. The application
offers a plethora of features that can remarkably improve your
writing. An example of this is its keyword-highlighting
functionalities, which can detect overused phrases that might need
changing. A Keyword Drawer allows you to add temporary keywords to
your text, which may be changed as needed.

Also, you can easily find words that you may have used
superfluously with the solution’s Visualize Word Repetitions
functionality. Marked 2 is capable of looking out for the use of
passive voice as well as present document statistics like number of
paragraphs, sentences and characters. These functionalities will
not make a Hemingway out of just anyone, but it can definitely help
those who take writing seriously.

40. TypeForm

A survey software solution, TypeForm makes forms and
surveys more appealing and fun to people. As surveys plays an
important role in businesses, organizations and institutions, the
app can be a very beneficial tool by making forms less boring and
easy to create. The product uses interactive media in making forms,
which more often than not, catches the eye of customers.

The app is easy to use and offers a myriad of features,
which you will find very useful. A drag and drop feature and the
availability of many items provide users with flexibility and ease
when creating forms. In creating your forms, you can include
multiple choice questions, picture choices and rating and opinion
scales. This capability allows you to cater to your target
audience.

Content Management
Tools

Web content management
software
[21] tools allow users to
create and manage web content. They mostly come as a suite of tools
that help programmers in designing and customizing web templates as
well as creating publishing workflows. Such solutions can make
webpages, create, distribute media and manage sites. They can be
purchased or used for free. Some of these may include themes, which
add things like modules, plugins and widgets. Listed below are some
of the most popular web content management tools currently
available.

41. WordPress.org

Content management software WordPress is the most popular
solution of its kind in the world. The platform enhances sites by
incorporating advanced features. It helps users save on site
maintenance as it does the job for them. The platform  has a
lot of features that can greatly benefit users who seek to possess
quality websites.

One great advantage of WordPress is that it is really
free. It does not charge hidden fees and all of its code are made
available to users. It is also known to keep open source
programming safe, counter spam and host affordable conferences. The
solution has a wide variety of plugins for all your needs, such as
photo galleries, shopping carts, forums and maps. However, what the
software is most known for is its ability to easily add a blog to a
website, which is seen as still the best out there.

Social Media Management Tools

Social media management
software
[22] helps businesses
monitor and manage social media conversations. Such conversations
can come through social media platforms and blogs such as Twitter
and Facebook. Listening technologies that come with such tool
enable organizations to learn how they are viewed by audiences. The
following is a list of the most popular social media management
tools that you can choose from.

42. Storify

Social media management tool Storify is capable of
catching media from all over the Internet. Embedding just about
everywhere is supported, with collected media published. It is
ideal for use by popular brands, media organizations, publishers
and even individuals who require media collection from many
websites and tell them as stories.

Storify is capable of looking through social media such as
Twitter, YouTube, and Facebook to find media elements, curate and
redistribute them via social networks. Notable features include
real time updates, support for custom sources and PDF export.
Customer support is quite effective, which comes in the form of
email and phone support.

43. BuzzSumo

Top social media analytics solution BuzzSumo comes with a
robust social media search engine that helps users discover and
examine highly-performing content relative to a niche. The search
engine rummages the Internet for needed content, listing sources
based on success rate.

With BuzzSumo, you gain insights into factors responsible
for successful content. This makes it easier to plan and come up
with effective content for target audiences. The solution makes
sure that you don’t miss a single trending post. Aside from this,
it aids content makers and curators in producing content in
accordance to content marketers’ requirements, saving a lot of time
and money.

44. Sprout Social

Cloud-based marketing solution Sprout Social is designed
to improve communication between businesses and their customers.
The software has three principal functions–publishing, engagement
and analytics, which can help an organization improve social
communication. It allows users to build and maintain communities by
making it a lot easier to start join and track social
conversations.

The solution enables users to build improved relationships
with people by promptly responding to their inquiries and concerns.
SproutSocial’s myriad of tools can help optimize your social
marketing plans. Aside from this, it can also boost consumers’
return on social media and manage your entire social media
portfolio from a single interface.

45. Crowdfire

Crowdfire is a content marketing tool that ensures
business growth at record times.  The solution does this by
helping organizations and individuals widen their audience reach.
It supports web, Android and iOS applications and is capable of
attracting target audiences on Twitter and Instagram.

The solution likewise helps users realize their social
media goals such as brand recognition and popularity, improved
sales and increased fanbase. Crowdfire currently has over 19
million users, which include businesses of any type and size,
entrepreneurs and individuals. The platform’s user base is composed
of over 3 million active users and 350,000 daily users.

46. Hootsuite

Social relationship solution Hootsuite allows
organizations to implement excellent social media strategies and
activities. It is designed to empower users to convert their social
media messages into meaningful relationships. This popular piece of
software boasts at least 10 million users in over 175
countries.

With Hootsuite, you can manage multiple social media
accounts, from a single interface. This eliminates the need to
remember multiple passwords and go to individual sites. You can
post updates, easily communicate with clients and examine responses
from the most popular social media networks, including LinkedIn,
Foursquare, Facebook and Google+, among many others. The platform
seamlessly integrates with third-party applications such as Vimeo,
Instagram and Evernote.

Data Analysis Tools

Enabling users to sort business information, data analysis
software is capable of identifying trends, patterns, relationships
and even anomalies that can be hard to detect. With such solution,
you can retrieve, combine and visualize data, giving you better
insights into your business, which can greatly enhance its
performance. Below is a list of the most popular data analysis
tools that you can use.

47. Landing Page Grader

Landing Page Grader is a data analysis tool that is very
useful in evaluating businesses’ landing pages. It analyzes landing
pages based on keyword relevance, spend, conversions, form length
and other factors. The software also gives users an idea how their
organization is doing against their competition, aiding them in
coming up with improvements.

Landing Page Grader uses data to provide businesses with
an idea on how their landing pages are performing compared to the
average of other advertisers in their sector. The platform is
capable of providing monthly breakdowns of your site’s conversion
rate in comparison with your competitors, giving you an idea on how
you are performing.

48. Simply Measured

Social media analytics solution Simply Measured is
designed to make simple the analysis of users’ social network
activities. The tool collects information from which insights are
based and sent in users’ preferred formats. It is popular among
just about any size and type of company as it provides them with
social media analytics that can measure social media
performance.

Simply Measured can track online mentions of specific
keywords and is able to set triggers for these instances. This
leads to better business decisions and ultimately improved sales.
The reports that the tool generates enable businesses to identify
the importance of brand activities, business opportunities and
improve them if need be. However, the product is not limited to
measuring your social media performance, it likewise helps users
identify social media influencers who could positively impact your
brand.

49. Outreach

Sales automation solution Outreach is designed to cater to
businesses and organizations of all types and sizes. It provides
sales generators, personnel and managers with a sales communication
solution so that they can better secure prospects and identify
opportunities. The tool can boost sales team productivity by giving
them the ability to monitor and manage prospects.

The system integrates seamlessly with other marketing and
CRM platforms, enabling users to personalize email campaigns and
implement only the best strategies. With Outreach, sales reps can
track and analyze the status of their campaigns regardless if they
use email or phone calls as sales medium. Also, the solution can
show the progress, content and details of campaigns, along with
responses and reactions from audiences.

50. KISSmetrics

A robust business intelligence solution, KISSmetrics
allows users to identify, track and improve metrics that are
relevant to their organization’s success. These metrics can be
translated into actionable insights that can remarkably improve
marketing strategies. The software can also serve as a conversion
rate optimizer with its customer tracking and analyzing
feature.

What makes things even better is that KISSmetrics has
custom data and an easy to connect API. The platform focuses on
consumers, monitoring customer trends and shifts while giving
businesses an idea as to how their organization is doing. These
capabilities help them come up with sound business decisions and
benefit from market opportunities.

So there you have it, our top 50 marketing productivity
tools as compiled by our experts. Although sporting different
functionalities, these solutions serves a single purpose, which is
to boost your marketing productivity. Whichever one you choose will
surely benefit your organization where it needs it most.

Category: B2B News, Featured
Articles
[23][24]

Tags: Marketing Software[25]

References

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    90% of Forbes Global 500 executives
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    (financesonline.com)
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    Graphic Design
    Tools
    (financesonline.com)
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    Video Conferencing
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    (financesonline.com)
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    Collaboration Tools
    (financesonline.com)
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    Content Management Tools
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    Social Media
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    Social media management software
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    B2B News
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    Featured Articles
    (financesonline.com)
  25. ^
    Marketing Software
    (financesonline.com)

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