Firstbank Promotes Acts Of Kindness, Revs Its Cr&S Week In More Than Half A Dozen Countries

First Bank of Nigeria Limited, Nigeria’s premier and leading
financial institution has announced that the third edition of its
Corporate Responsibility & Sustainability (CR&S) week is
billed for 1 – 6 July 2019 in the six geopolitical zones of the
country and the Bank’s business locations in Ghana, Gambia, Guinea,
Senegal, Sierra Leone, DR Congo and The United Kingdom.

The 2019 edition is themed Ripples of Kindness, Putting You
First.

The CR&S week is driven to amplify the Bank’s culture of
“Employee Giving & Volunteering Programme” with a focus on
reinforcing the values of the Bank’s SPARK (Start Performing Acts
of Random Kindness) initiative through a wide range of
strategically designed activities. SPARK is a values-based
initiative designed to raise consciousness that promote kindness to
one another.

Amongst the activities to be carried out in the course of the
week is the Nice Comments Day; a day set aside to foster words of
encouragement, support and kindness to people around you,
regardless of ones’ familiarity or close ties. The Bank recognises
that kind words are largely instrumental to lighting up one’s day
and also bringing out the best in one.

Other activities in the course of the FirstBank CR&S week
are visits to the less privileged homes as well as the promotion of
the SPARK initiative in schools. The objective of the SPARK
initiative in schools is to embed the values of SPARK amongst
school children at a young age so it becomes part and parcel of
them, forming a habit and nature as they develop into
adulthood.

Through the values of the SPARK initiative – Compassion,
Civility, Charity and Connection – , the Bank believes that every
act of kindness is critical to promoting a peaceful co-existence
amongst everyone in the society and building a prosperous society
and nation at large.

Speaking on the Corporate Responsibility & Sustainability
(CR&S) Week 2019, the Group Head, Marketing and Corporate
Communications of FirstBank, Folake Ani-Mumuney, said “Our 2019
CR&S week is aimed at reinforcing FirstBank’s corporate culture
of encouraging giving and volunteering among its employees and the
larger society.

We believe that every act of kindness goes a long way in leaving
an indelible impact in the life of people which indeed underscores
why it is important for everyone to Start Performing Act of Random
Kindness. No matter how little, every act of kindness indeed makes
the world a better place.

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