NAF, CBN Emerge
NAF, CBN Emerge Winners of 2019 IPRA Golden World
Awards
The Nigeria Airforce (NAF) and the Central Bank of Nigeria (CBN)
and have emerged winners of the 2019 prestigious PR Golden World
Awards (GWA) instituted by the International Public Relations
Association (IPRA).
The duo, earlier in the year, were named among the recipients of
2019 African Public Relations Awards which recognized Superior
Achievement in Branding Reputation and Engagement popularly known
as the SABRE awards at an event in Kigali, Rwanda.
While the Nigeria Airforce garnered the award on Crisis
Management in relation to the counter-insurgency campaigns against
terrorists, the CBN won the award based on Crisis Communication
Online Strategy.
The PR campaigns of the two Nigeria’s public institutions were
undertaken in partnership with a multi-award-winning PR agency,
Image Merchants Promotion Limited (IMPR), the Publishers of
PRNigeria and Economic Confidential. The award ceremony will hold
on September 27, 2019 in Armenia, a country lying between Europe
and Asia and formerly part of the Soviet Union.
The award winners from different continents were selected by the
IPRA GWA judges from Austria, Bulgaria, Japan, Russia, Saudi
Arabia, Turkey, The Philippines, the USA and the UK who flew into
London to make their final decisions on the finalists that were
early selected by a jury from over 20 countries.
The IPRA’s President and chairman of the jury, Svetlana
Stavreva, said the annual award celebrates PR campaigns that
demonstrate the highest levels of creativity, integrity, and
effectiveness.
She said “This year the competition seemed to take a leap
forward with increasingly imaginative use of social media and
outstanding creativity. It was good to see the new category of
Virtual Reality and Gaming attracting record entries. Some winners
were emotionally charged, and others made us smile.”
Entries into this year’s award tackled health issues such as
breast cancer in Peru, inclusion of women in workforce in Turkey,
Use of Social media for World Cup accessibility in Russia and
deployment of Crisis Communication and Crisis Management strategies
as problem-solving skills in Nigeria.
The prestigious Grand Prix was also chosen along with the Global
Contribution Award for PR with an objective of meeting one of the
UN’s Sustainable Development Goals which will be announced at the
Golden World Awards Gala Dinner in Yerevan, Armenia
The International Public Relations Association, is the leading
global network for Public Relations professionals. The annual IPRA
Golden World Awards (GWA) initiative, established in 1990,
recognizes excellence in public relations practice worldwide in a
variety of categories. Recipients of the award take pride in the
recognition granted to their entry as meeting international
standards of excellence in public relations.
The IPRA Golden World Awards for Excellence awards ceremony and
Gala dinner will take place on Friday 27 September 2019 in Yerevan,
Armenia.
By PRNigeria