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NAF, CBN, IMPR Bag Global PR Awards
in Armenia
The Nigerian Airforce (NAF), the Central bank of Nigeria (CBN) and
Image Merchants Promotions have bagged the Golden World Awards of
Excellence in Public Relations in Yerevan, Armenia.
The awards instituted by the International Public Relations
Association (IPRA) recognise most outstanding PR campaigns across
the globe.
While the Nigerian Airforce won the Crisis Management category
of the award for its counter-terrorism campaign, the Central Bank
of Nigeria bagged Crisis Communication award for deploying social
media to counter rumours on a fire incident at its
headquarters.
The campaigns by the two Nigeria’s organisations were
coordinated in collaborations with the Image Merchants Promotion
Limited publishers of PRNigeria[1] and Economic
Confidential.
Previous winners of the Golden World Awards from Nigeria
included the Nigeria Prison Service, the Centre for Crisis
Communication and Office of the National Security Adviser. All the
awards had also received African Public Relations awards on
Superior Achievement in Branding Reputation and Engagements.
Speaking at the event, the IPRA
President, Svetlana Stavreva said the 2019 awards are the world’s
most diverse, fierce and creative PR Competition, showing how
global professional are setting new standards for meaningful
communication.
She said “A Panel of International Jury from 23 countries
shortlisted the finalists online in the first round while another
Panel of Judges convened in London to select the eventual winners
on a single intensive workday using IPRA’s custom-built GWA
system.”
While receiving the award on behalf of the Nigeria air force,
the Chief of Administration, AVM Kingsley Gompen Lar and Director
of Public relations, Air Commodore Ibikunle Daramola acknowledged
the foresight of NAF leadership in repositioning the service into a
highly professional and disciplined force that is well respected at
home and abroad.
The PRNigeria[2] founder, Yushau Shuaib
commended the organisers of the award for recognising PR campaigns
from Nigeria among the winners of Golden World Awards in the last
four years.
“The awards demonstrate the need for communicators to always
adhere to ethical standards, promote best practices and ensure
transparency in PR campaigns through deliberate plans of action,”
Shuaib said.
About 30 countries across the continents were represented at the
award. While government agencies in Russia, United Kingdom, Turkey,
China, UAE, Saudia Arabia, Indonesia and Norway received awards at
the event, majority of the campaigns were coordinated by PR
agencies.
Some of the PR agencies that received the Golden World Awards
included Dentsu Public Relations Inc, Global Media Alliance, Weber
Shandwick, Hill+Knowlton Strategies, Image Merchants Promotions,
Stratcomm Africa, HVDM, Sunny Side-Up, FleishmanHillard and Orta
Communications.
Among the popular brands whose campaigns received the awards
include Google, Coca Cola, Tetra Pak, HSBC, Siemens, IKEA,
McDonald’s, Roche Pharmaceutical, Fords, Adidas, Pan American
Energy. University of London, Aramco among others.
