APRA Tanzania 2020:
APRA Tanzania 2020: PR Practitioners to Discuss Economic
Integration
The African Continental Free Trade Agreement (AfCFTA) between
member states, aims at creating a single continental market for
goods and services as well as customs union with the free movement
of capital and persons.
Signed in Kigali, Rwanda March 2018 and entered into force on
the 30th of May, 2019, AfCFTA becomes the largest free trade
agreement in terms of participating countries since the
establishment of World Trade Organisation (WTO). 54 out of the 55
African States have signed this agreement to promote economic
diversification, structural transformation, technology development
and job creation.
If successfully implemented, the AfCFTA has the potential to
redress some of the key challenges the continent is facing.
With a projection of generating a combined consumer and business
spending of 6.7 trillion dollars by 2030, public relations must
secure its role in AfCTA. But first we must understand it’s
workings.
APRA Tanzania 2020 will discuss the potentials, benefits and
opportunities to the continent and specifically deliberate on the
very vital role Public Relations can and should play as AfCFTA
begins operations in July 2020
Workshop Theme
Trust & Public Relations
Alongside the key theme, APRA Tanzania 2020 will also focus on
the increasing trust deficit with key stakeholders such as
governments, the media, business and institutions.
An array of eminent speakers through plenary sessions and
workshop style engagement, will share knowledge on how to bridge
this critical gap.
The sessions in addition will feature relevant case studies,
designed to equip today’s practitioner with tools and knowledge
that conversely gains the much needed trust of critical
stakeholders.
This will in turn improve practice acceptance, leading to a much
better appreciation of public relations and its value on the
continent.
All in all, APRA Tanzania 2020 promises to be another remarkable
gathering of public relations practitioners and experts who will
join hands together in re-writing the story of Africa and its vast
potential.
Who to attend
-Public Relations Practitioners
-Communication Executives
-Media Practitioners
-Brand Management Practitioners
-Advertising Executives
-Government Officials & Representatives
-Communication officials of the African Union & relevant
regional economic blocs
-Communication officials of the relevant multilateral agencies in
Africa
-Marketing Communication experts and other professionals across
Africa and beyond who seek a better understanding of public
relations on the continent and its engagement value.
Gaborone Statement
Public Relations is the strategic management function that fosters
understanding, builds strong reputation, promotes good governance,
ethical behavior and optimizes diversity with all stakeholders
using all forms of communication and research.
African Public Relations Association
APRA Secretariat: 88B, Oduduwa Crescent, G.R.A Ikeja
Lagos, Nigeria
www.afpra.org
info@.afpra.org