Bayero University Ready to Offer Degrees in PR, Advertising and Broadcasting

Bayero University Ready to Offer Degrees in PR,
Advertising and Broadcasting
The Faculty of Communication of the Bayero University Kano (BUK)
may commence Degree programmes in Public Relations, Advertising and
Broadcasting once the National Universities Commission (NUC)
provided the guidelines for the implementation.

This was one of the outcomes of a panel discussion, at a
Conference and Dinner organised by the graduating Masters in Public
Relations (MPR) class of 2018/2019 session of BUK in Kano

Speaking on the recent unbundling of Mass Communication to
specialised field of studies,
the Dean of Postgraduate School, Professor Pate said most
universities are awaiting further directives before the
implementation.

Professor Pate said: “The National Universities Commission (NUC)
after consultations with academia and institutional stakeholders,
has approved the curriculum for the unbundling of the Mass
Communication Programme in Nigerian universities, which will result
in the emergence of seven Degree-awarding programmes and the
phasing out of the single BSc/BA Degree Programme in Mass
Communication.

“The seven new programmes or departments that are awaiting
further guideline from universities authorities include Journalism,
Public Relations, Advertising, Broadcasting, Film & Multi-Media
Studies, Development Communication Studies, Information & Media
Studies.”

Also speaking on the same vein, the coordinator of masters in
public Relations programme, Dr. Abubakar Minjibir disclosed that
Bayero University is ready to commence the programme once other
resources are provided.

BUK MPR Graduates and Guest Cut Cake

Dr. Minjibir said: “Currently Bayero University Kano has Faculty
of Communication which offers Masters in PR and has three
Departments namely Information and Media Studies for ICT and
digital media, Theatre and Performing Arts Department for film
production, and Mass-communication Department for print journalism
and broadcasting. We only need some resources on manpower and
facilities including approval of relevant authorities to commence
the programmes.”

Also speaking at the occasion, the Panel of discussant urged
government at all level to deploy public relations strategies in
national challenges, especially on insecurity. They insisted that
with effective information management, the public could be
mobilised to support developmental and peacebuilding efforts.

The panel members included the President Nigerian Institute of
Public Relations (NIPR), Mallam Mukhtar Sirajo, Kano Chapter
Chairman, Mr. Hamza Aminu, Brigadier General Sani Kukasheka (Rtd),
ACP Baba Mohammed. The session was moderated by Yushau A. Shuaib, a
PR Practitioner.

BUK MPR Dinner
on PR

Speaking on behalf of the graduating student of Masters in PR,
chairman of the organising committee, Baba Kandi expressed their
delight for the panel who were all graduates of the Mass
Communication of Bayero University Kano.

“What can be more pleasing and fulfilling than having to
celebrate our graduation ceremony in the midst of professional PR
gurus, including National President NIPR, top crisis communicators,
scholars and PR practitioners in the country who out their busy
schedules jettisoned all prior engagements in order to grace this
occasion.

By PRNigeria^[1]