Chioma and Bassey
PayPorte, one of Africa’s leading online and in-store fashion
for women, has unveiled Chioma Avril Rowland, popularly known as
Chef Chi, as its brand ambassador.
Over the years, the founder and the CEO of Payporte, Eyo Bassey
has been able to nibble the brand’s name into the hearts of its
loyal customers through efficient service delivery, consistency,
detailing, quality and affordability of women fashion such as chic
dresses, jeans, skirts, shoes, bodysuits and more.
Since it’s berth on September 25, 2014, the brand has not only
been strategic in their ambassadorial journey, but has also been
specific on ensuring that the company’s values and customers’
interest are a top priority in their service and campaign
deliveries. Thus, the brand couldn’t have gone for a better option
than the young, vibrant, super mother of one and pretty much the
hardest worker in her room, Chef Chioma, as its latest
ambassador.
This is also to commemorate the brand’s 6th anniversary come
September 2020; a pertinent landmark that many similar brands
didn’t survive to attain. Therefore, it is going to be a
well-deserved celebration and, of course, an intentional-refueled
effort to ensure even better service delivery and customer/seller
relationship.
In 2015, PayPorte signed its first ever set of ambassadors, On
Air Personality Toke Makinwa and Big Brother Africa’s contestant,
Akintayo John Faniran, popularly known as Tayo; the lion stride
that has been consistent till date in all the brand has achieved so
far as well as all its accolades. When it comes to women’s wears,
PayPorte is home for all demographics; young, adults, old and
children.
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Being both an e-commerce and in-store brand, the platform is
dedicated to providing affordable products at customer’s comfort.
With a physical store in Lagos and more set to open in Abuja
and Benin next month, PayPorte has been able to close the tedious
gap of distant ordering by expanding its tentacles in some Africa
countries, including Kenya, Egypt, Morocco, Ghana and South
Africa.
While contributing to Nigeria’s economy through revenue
generation, as well as curbing the high rate of unemployment in the
country, the brand has been instrumental in seeing young dreams
come to life.
It is in this light that it sponsored the season 3 of Africa’s
most watched reality TV show, Big Brother Naija in 2017. Again,
setting the pace for others in the field to following.
Amidst other competitive brands, PayPorte has been able to carve
a niche for itself by ensuring utility and upholding its core goal
of achieving excellence without having to lower the bar. Few
amongst its unique selling points are customer satisfaction,
affordability, consistency, diligence and the zest to provide more
with little yet having great taste of quality.