keynote video released by Apple inc. shows Apple CEO Tim Cook kicks
off a special event at Apple Park in Cupertino, California, on
September 15, 2020. – Apple on September 15, 2020 said it is
packing TV, music, news and more in a subscription bundle as it
increases its push into services tied to its iPhone
“ecosystem.” (Photo by Handout / Apple Inc. /
AFP)
Apple on Tuesday said it is putting TV, music, news and
more in a subscription bundle as it increases its push into
services tied to its iPhone “ecosystem.”
An Apple One bundle to be available later this year will start
at $15 monthly and include a freshly launched fitness service tied
to Apple Watch.
The Silicon Valley titan made no mention of a keenly anticipated
iPhone 5G considered vital to the company’s fortunes, with analysts
expecting that debut next month, due to disruption in production
caused by the coronavirus pandemic.
The subscription bundle highlights Apple’s efforts to put more
emphasis on digital content and services amid a sluggish global
smartphone market.
The $15 Apple One bundle includes Apple Music, Apple TV+, the
Apple Arcade game service and iCloud storage. A $20 family plan can
be shared by up to six people.
An upgraded $30 bundle adds Apple Fitness+, Apple News+ and
additional cloud storage.
available later this year
“With Apple One, you can access the best of Apple entertainment
across all your favorite devices with one simple subscription,”
said Apple senior vice president of internet software and services
Eddy Cue.
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The Fitness+ service introduced by Apple is tied to its
smartwatch line-up, which was enhanced with a Watch SE at $279, a
price lower than that of its flagship wrist devices.
Apple also unveiled its Series 6 smartwatch, starting at $399,
and added new features including monitoring sleep and blood oxygen
levels as well as detecting when wearers are washing their
hands.
“Hand washing detective recognizes the motion and sound when
washing your hands and encourages you to continue for the
recommended 20 seconds,” Apple chief executive Tim Cook said during
a presentation streamed from the company’s spaceship campus in
Silicon Valley.
Apple touched on roles its smartwatch, services and iPad in
working or learning remotely and staying healthy as the pandemic
continues to disrupt people’s lives.
Apple Watch also serves as an anchor to the tech giant’s mobile
software, since it synchs with the iPhone.
“The key part for Apple is to keep the base of iPhone users and
sell them a ton of accessories like AirPods and get services,” said
analyst Patrick Moorhead of Moor Insights and Strategy.
Apple also announced its eighth-generation iPad with its A12
Bionic chip starting at just $329, and a more powerful iPad Air
from $499 with powered by the A14 Bionic chip.
–AFP
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