Taylor Swift Filing Trademarks for Reputation Merch

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Artist Taylor Swift is filing to trademark phrases from her new album, Reputation, according to documents obtained by TMZ.

Phrases being filed for trademark include the line “The old Taylor can’t come to the phone right now” from her single “Look What You Made Me Do,” as well as the single’s title itself, the publication reports.

According to New, Swift’s team filed the applications with the U.S. Patent and Trademark Office. The lyrics will be used for merchandise including T-shirts, notebooks, guitar picks, jewelry, bags, cosmetics, and even Christmas Tree decorations.

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