NAF, CBN, Niger State
NAF, CBN, Niger State Bag 2019 African PR
Awards
The Nigerian Airforce (NAF), Central Bank of Nigeria (CBN) and
Niger State government have been named among the recipients of 2019
African Public Relations Awards which recognized Superior
Achievement in Branding Reputation and Engagement (SABRE).
The SABRE awards hosted by the Holmes Report in collaboration
with the African Public Relations Association (APRA) celebrate PR
campaigns that demonstrate the highest levels of creativity,
integrity, and effectiveness.
The PR campaigns of the three Nigeria’s public institutions were
undertaken in partnership with a multi-award-winning PR agency,
Image Merchants Promotion Limited (IMPR), the Publishers of
PRNigeria and Economic Confidential.
The award ceremony will take place next month in Kigali, Rwanda
during the annual conference APRA Conference.
The Nigerian Airforce is a recipient of the Certificate of
Excellence in Public Sector Category for managing a
counter-narrative on the war on terror campaign in boosting the
morale of the troops, enhancing citizens’ confidence and weakening
the fighting spirit of the terrorists.
The Central Bank of Nigeria (CBN) will be honoured with the
Certificate of Excellence West-African Category for its timely and
effective response to media reports over alleged fire incident in
the Headquarters building of the monetary institution in Abuja
during a public holiday.
The Forum of Spokespersons of Critical Institutions in Niger
State (FOSCIN) will garner a Certificate of Excellence in
Association Category for promoting a healthy relationship between
security agencies and the media in ensuring smooth communication,
curbing inter-agency rivalry and tackling security challenges.
The President of African Public Relations Association (APRA),
Mr. Yomi Badejo-Okusanya said the award ceremony would coincide
with the annual conference of APRA which would take place in
Kigali, Rwanda.
He said: “APRA Rwanda 2019 is scheduled to take place in Kigali,
Rwanda from May 13-17, 2019 under the theme ‘Africa &
Storytelling. It is endorsed by African Union Commission (AUC), the
International Public Relation Association (IPRA), International
Communications Consultancy Organisation (ICCO), Rwanda Convention
Bureau (RCB), Public Relations Association of Rwanda (PRAR) and
National Associations across Africa.
“The President of the Republic of Rwanda, Paul Kagame will
deliver the keynote address while former President of Ghana, John
Dramani Mahama will chair the opening ceremony.
Other dignitaries expected at the occasion include the Deputy
Chairperson of African Union Commission (AUC), Ambassador Kwesi
Quartey and Media mogul, Dele Momodu.
Delegates will also experience the rich culture of Rwanda and
its transformation as one of the fast-developing countries in
Africa. APRA is the umbrella body for the practice of public
relations in Africa and has as its goal, selling positive Africa
through the instrument of its profession. It boasts of both
individuals and national public relations associations, as members
across nation states of Africa.
By PRNigeria