Facebook unveils new logo – TheNigerialawyer

Facebook on Monday unveiled a new logo to represent the Silicon
Valley company, distinct from its core social network.

The move aims to highlight the Facebook “brand” which operates a
range of apps and services including messaging, photo-sharing,
virtual reality and is developing wallets for digital currency.

The new branding, basically the company name in crisp lettering,
will be stamped on its “family” of offerings including WhatsApp,
Messenger, Instagram, Oculus, Workplace, Portal and Calibra,
according to chief marketing officer Antonio Lucio.

“Today, we’re updating our company branding to be clearer about
the products that come from Facebook,” Lucio said.

“We’re introducing a new company logo and further distinguishing
the Facebook company from the Facebook app, which will keep its own
branding.”

The new corporate logo “is a way to better communicate our
ownership structure to the people and businesses who use our
services to connect,” Lucio added.

The move comes with Facebook under intense scrutiny from
regulators around the world over how it polices content on its
platforms, and with some politicians and activists seeking a
breakup of Silicon Valley giants.

Since its start as a social networking application 15 years ago,
Facebook has acquired Oculus virtual reality gear company as well
as Instagram image-based social network. It has also launched
Portal smart screens as well as a Workplace social network tailored
for workplace productivity.

Its messaging applications WhatsApp and Messenger are each used
by more than a billion people.

Facebook established a Calibra as a digital wallet for use with
the proposed cryptocurrency Libra, which has been facing criticism
from regulators and lawmakers in various countries.

(AFP)