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How many mobile app downloads worldwide in 2019?

In 2019 alone, consumers downloaded a total of 204
billion mobile apps
[1], up from 140.7 billion app downloads
in 2016. Over two million apps are available for download in Google
Play[2] while 1.83 million apps are available on the
Apple App Store.

Source: Statista, App Annie, VentureBeat,
and market projections

With over 2.7
billion smartphone users worldwide
[1], it’s no surprise that
the mobile app industry is booming. Smartphone and app penetration
keep on growing at a steady pace, without showing any signs of
slowing down in the near future.

Number of Mobile App Downloads Table of Contents

  1. How many mobile apps were
    downloaded worldwide?
    [2]
  2. Free vs. Paid
    Downloads
    [3]
  3. What is the most popular app
    in 2019?
    [4]
  4. How much is the total number
    of mobile app revenues worldwide?
    [5]
  5. How many people play games
    on phones?
    [6]
  6. How much is the average
    price of an app?
    [7]
  7. What is the most popular
    mobile game ever?
    [8]
  8. What is the most popular app
    in the world?
    [9]
  9. How many mobile app users
    are there?
    [10]
  10. What are the most popular
    social media apps in 2019?
    [11]
  11. How many mobile apps are
    there in 2019?
    [12]
  12. How many mobile app users
    are there in the US?
    [13]
  13. How many mobile app
    developers are there?
    [14]
  14. What is the percentage of
    successful apps?
    [15]
  15. What is the average app
    size?
    [16]
  16. Which is the most expensive
    Android app?
    [17]
  17. Which is the highest paid
    in the Play Store?
    [18]
  18. How many mobile health apps
    are there?
    [19]
  19. How many apps does the
    average person have in 2019?
    [20]
  20. What to expect in mobile
    app development this 2020?
    [21]

How many mobile apps were downloaded
worldwide?

There were more than 205 billion app downloads in
2018[3]. A 15% increase from the year prior. Experts
predict that there would be a 25% increase in global mobile
app downloads between 2018 and 2022
, when forecasts
estimate there will be 258 billion app downloads
globally
[22].

Free vs. Paid Downloads

As expected, the vast majority of global downloads are all free.
As a matter of fact, 98% of app revenue worldwide comes
from free apps
[3]. Only a few are willing to pay for
downloads.

What is the most popular app in 2019?

Gaming apps are the most popular apps in the Apple Store based
on availability, as about 25% of all the available apps fit in this
category. It is also the category with high mobile user engagement
– 88% of digital gaming time in 2016 was spent via mobile
apps
[4].

Most Popular Apple App Store Categories in November 2019 by
share of available apps
Games: 22.37

Games

%

Most Popular Apple App Store Categories in November 2019 by
share of available apps
Business: 10.12

Business

%

Most Popular Apple App Store Categories in November 2019 by
share of available apps
Education: 8.68

Education

%

Most Popular Apple App Store Categories in November 2019 by
share of available apps
Lifestyle: 8.62

Lifestyle

%

Most Popular Apple App Store Categories in November 2019 by
share of available apps
Utilities: 5.9

Utilities

%

Most Popular Apple App Store Categories in November 2019 by
share of available apps
Entertainment: 5.8

Entertainment

%

Most Popular Apple App Store Categories in November 2019 by
share of available apps
Travel: 3.85

Travel

%

Most Popular Apple App Store Categories in November 2019 by
share of available apps
Food & Drink: 3.4

Food & Drink

%

Most Popular Apple App Store Categories in November 2019 by
share of available apps
Health & Fitness: 3.31

Health & Fitness

%

Most Popular Apple App Store Categories in November 2019 by
share of available apps
Productivity: 2.99

Productivity

%

Most Popular Apple App Store Categories in November 2019 by
share of available apps
Book: 2.49

Book

%

Most Popular Apple App Store Categories in November 2019 by
share of available apps
Finance: 2.42

Finance

%

Most Popular Apple App Store Categories in November 2019 by
share of available apps
Music: 2.35

Music

%

Most Popular Apple App Store Categories in November 2019 by
share of available apps
Social Networking: 2.24

Social Networking

%

Most Popular Apple App Store Categories in November 2019 by
share of available apps
Shopping: 2.18

Shopping

%

Most Popular Apple App Store Categories in November 2019 by
share of available apps
Sports: 2.15

Sports

%

Most Popular Apple App Store Categories in November 2019 by
share of available apps
Photo & Video: 2.05

Photo & Video

%

Most Popular Apple App Store Categories in November 2019 by
share of available apps
Reference: 2.01

Reference

%

Most Popular Apple App Store Categories in November 2019 by
share of available apps
Medical: 1.93

Medical

%

Most Popular Apple App Store Categories in November 2019 by
share of available apps
News: 1.86

News

%

Designed by

On the other hand, tools, video players and edit, travel and
local, and communication are the leading Android app categories
worldwide.

Leading Android app categories worldwide 2019
Tools: 99.81

Tools

%

Leading Android app categories worldwide 2019
Communication: 99.39

Communication

%

Leading Android app categories worldwide 2019
Business: 99.33

Business

%

Leading Android app categories worldwide 2019
Video Players & Edit: 96.63

Video Players & Edit

%

Leading Android app categories worldwide 2019
Travel & Local: 95.7

Travel & Local

%

Leading Android app categories worldwide 2019
Social: 95.02

Social

%

Leading Android app categories worldwide 2019
Productivity: 91.67

Productivity

%

Leading Android app categories worldwide 2019
Music & Audio: 88.38

Music & Audio

%

Leading Android app categories worldwide 2019
Entertainment: 83.85

Entertainment

%

Leading Android app categories worldwide 2019
News & Magazines: 81.11

News & Magazines

%

Leading Android app categories worldwide 2019
Photography: 75.77

Photography

%

Leading Android app categories worldwide 2019
Books & Reference: 70.74

Books & Reference

%

Leading Android app categories worldwide 2019
Lifestyle: 65.67

Lifestyle

%

Leading Android app categories worldwide 2019
Personalization: 61.62

Personalization

%

Leading Android app categories worldwide 2019
Games – Casual: 58.86

Games – Casual

%

Leading Android app categories worldwide 2019
Games – Puzzle: 56.5

Games – Puzzle

%

Leading Android app categories worldwide 2019
Games – Arcade: 55.08

Games – Arcade

%

Leading Android app categories worldwide 2019
Shopping: 35.79

Shopping

%

Leading Android app categories worldwide 2019
Games – Action: 34.19

Games – Action

%

Leading Android app categories worldwide 2019
Weather: 32.46

Weather

%

Designed by

How much is the total number of mobile app
revenues worldwide?

In 2018, mobile app revenue worldwide amounted to over $365
billion[5]. Mobile apps are projected to generate
more than $935 billion via paid downloads as well as in-app
advertising in 2023.

The top grossing mobile gaming app publishers in the Google Play
Store worldwide in January 2019 generated over 40 million
US dollars in app revenues each:

  1. King
  2. Supercell
  3. Bandai Namco entertainment

Meanwhile, the leading non gaming app publishers based on
revenue include:

  • Google
  • Tinder
  • Pandora

How many people play games on phones?

In June 2016, 88% of digital gaming time was spent via
mobile apps
. Clash of Clans became the top grossing gaming
app in May 2019[6], generating more than $1.54 million in
revenue per day.

How much is the average price of an app?

The average price for a gaming app is about 49
cents
[7], while the average app price is a little
over $1. Common app revenue models include free apps with in-app
purchases, paid apps without in-app purchases and paid apps with
in-app purchases. Gaming apps frequently generate revenue through
in-game item purchases.

What is the most popular mobile game
ever?

Mobile games have gained popularity over the past five years or
so. Below are the top 10 most played games of all time based on the
number of players who played the game.

Most played mobile games by players count 2019 (millions)
Pokemon Go: 1000

Pokemon Go

Most played mobile games by players count 2019 (millions)
Despicable Me: Minion Rush: 900

Despicable Me: Minion Rush

Most played mobile games by players count 2019 (millions)
PUBG Mobile: 555

PUBG Mobile

Most played mobile games by players count 2019 (millions)
Candy Crush Saga: 500

Candy Crush Saga

Most played mobile games by players count 2019 (millions)
Fruit Ninja: 500

Fruit Ninja

Most played mobile games by players count 2019 (millions)
Jetpack Joyride: 500

Jetpack Joyride

Most played mobile games by players count 2019 (millions)
Temple Run: 450

Temple Run

Most played mobile games by players count 2019 (millions)
Garena Free Fire: 350

Garena Free Fire

Most played mobile games by players count 2019 (millions)
Asphalt 8: Airborne: 350

Asphalt 8: Airborne

Most played mobile games by players count 2019 (millions)
Angry Birds: 300

Angry Birds

Designed by

What is the most popular app in the
world?

Whatsapp is one of the most popular and widely used chat
applications
, which also supports communication between
international phone networks. Market leader Facebook was the first
social networking site to reach 1 billion registered
accounts[8] and currently has almost 2.41
billion monthly active users.

Around 2 billion internet users are using social networking
sites and these figures are still expected to grow as mobile device
usage and mobile social networks continuously gain traction.

Global social networks ranked by number of users 2019
(millions)
Facebook: 2414

Facebook

Global social networks ranked by number of users 2019
(millions)
YouTube: 2000

YouTube

Global social networks ranked by number of users 2019
(millions)
WhatsApp: 1600

WhatsApp

Global social networks ranked by number of users 2019
(millions)
Facebook Messenger: 1300

Facebook Messenger

Global social networks ranked by number of users 2019
(millions)
WeChat: 1133

WeChat

Global social networks ranked by number of users 2019
(millions)
Instagram: 1000

Instagram

Global social networks ranked by number of users 2019
(millions)
QQ: 808

QQ

Global social networks ranked by number of users 2019
(millions)
QZone: 554

QZone

Global social networks ranked by number of users 2019
(millions)
Douyin / Tik Tok: 500

Douyin / Tik Tok

Global social networks ranked by number of users 2019
(millions)
Sina Weibo: 486

Sina Weibo

Global social networks ranked by number of users 2019
(millions)
Reddit: 330

Reddit

Global social networks ranked by number of users 2019
(millions)
Twitter: 330

Twitter

Global social networks ranked by number of users 2019
(millions)
Douban: 320

Douban

Global social networks ranked by number of users 2019
(millions)
Snapchat**: 314

Snapchat**

Global social networks ranked by number of users 2019
(millions)
LinkedIn: 310

LinkedIn

Global social networks ranked by number of users 2019
(millions)
Pinterest: 300

Pinterest

Designed by

How many mobile app users are there?

Mobile accounts for almost half of internet traffic worldwide.
In the last quarter of 2019, mobile devices (excluding
tablets) generated 52.6% of global website
traffic
[9], steadily hovering around the 50% mark since
the first quarter of 2017.

The Manifest reports that app users are most likely to
underreport how often they check apps[10]. The largest percentage of
respondents say they check their mobile phones 1 to 10
times daily
. But numbers are most likely higher since
people often have a hard time estimating their own behavior,
especially when it comes to mobile app usage.

How often do people open mobile apps
daily?

Mobile app usage 2018
1 – 10 times: 51

1 – 10 times

%

Mobile app usage 2018
11-20 times: 25

11-20 times

%

Mobile app usage 2018
21-50 times: 16

21-50 times

%

Mobile app usage 2018
51-100 times: 6

51-100 times

%

Mobile app usage 2018
More than 100 times: 2

More than 100 times

%

Designed by

What are the most popular social media apps in
2019?

Despite a turbulent 2018, Facebook remains to be the top
social network in the US, with 169.76 million mobile
users
[11] accessing the app version in September
2019. Coming in at second and third place respectively are
Facebook’s other properties – Instagram and Facebook Messenger.

Most popular social networking apps
in the US (Sep2019) in millions of monthly users

Most popular social media apps in the U.S. 2019, by audience
Facebook (main): 169.76

Facebook (main)

Most popular social media apps in the U.S. 2019, by audience
Instagram (main): 121.23

Instagram (main)

Most popular social media apps in the U.S. 2019, by audience
Facebook Messenger: 106.4

Facebook Messenger

Most popular social media apps in the U.S. 2019, by audience
Twitter (main): 81.47

Twitter (main)

Most popular social media apps in the U.S. 2019, by audience
Pinterest: 66.88

Pinterest

Most popular social media apps in the U.S. 2019, by audience
Reddit: 47.87

Reddit

Most popular social media apps in the U.S. 2019, by audience
Snapchat: 45.98

Snapchat

Most popular social media apps in the U.S. 2019, by audience
WhatsApp: 25.58

WhatsApp

Most popular social media apps in the U.S. 2019, by audience
Messenger by Google: 17.46

Messenger by Google

Most popular social media apps in the U.S. 2019, by audience
Tumblr: 16.74

Tumblr

Most popular social media apps in the U.S. 2019, by audience
Discord – Chat for Games: 15.01

Discord – Chat for Games

Most popular social media apps in the U.S. 2019, by audience
Google Hangouts (main): 14.19

Google Hangouts (main)

Most popular social media apps in the U.S. 2019, by audience
GroupMe: 10.75

GroupMe

Most popular social media apps in the U.S. 2019, by audience
Kik: 7.72

Kik

Most popular social media apps in the U.S. 2019, by audience
TikTok (main): 6.24

TikTok (main)

Most popular social media apps in the U.S. 2019, by audience
Skype (main): 5.53

Skype (main)

Most popular social media apps in the U.S. 2019, by audience
TikTok: 3.76

TikTok

Most popular social media apps in the U.S. 2019, by audience
Telegram: 3.47

Telegram

Most popular social media apps in the U.S. 2019, by audience
LINE: 3.15

LINE

Most popular social media apps in the U.S. 2019, by audience
Google+: 2.62

Google+

Most popular social media apps in the U.S. 2019, by audience
WeChat: 1.48

WeChat

Designed by

How many mobile apps are there in 2019?

As of the first quarter of 2019, mobile app users download
between 2.6 million Android, and 2.2 million iOS apps[12]. According
to App Annie, the total number of app downloads in 2018 is
194 billion
, up from 178 million in 2017.

During the fourth quarter of 2019, according to Statista,
Android users were able to choose between 2.57 million
apps[13], making Google Play app store the
one with the highest number of available apps
. Not
surprisingly, Apple’s App Store was the second-largest app store
with almost 1.84 million available apps for
iOS
.

Number of apps available in leading app stores as of Q4 2019
Google Play: 2570000

Google Play

Number of apps available in leading app stores as of Q4 2019
Apple App Store: 1840000

Apple App Store

Number of apps available in leading app stores as of Q4 2019
Windows Store: 669000

Windows Store

Number of apps available in leading app stores as of Q4 2019
Amazon App Store: 489000

Amazon App Store

Designed by

Meanwhile, India has become the world’s fastest-growing market
for mobile applications on both the Apple iOS and Google’s Android
Play Store[14], with a huge spike in revenue during the
first quarter of 2018.

How many mobile app users are there in the
US?

In 2018, the number of smartphone users in the US is
estimated to be at 257.3 million
[15]. It’s safe to say
that the number of mobile app users in the US are around that
figure.

The number of smartphone users in the US is on a steady rise and
will steadily increase, with all the advances in telecommunication
technology.

How many mobile app developers are there?

App development is a very exciting opportunity, since the
potential for app developers to hit it big with one popular app,
has led to an explosion of freelancers and programmers working in
the app development industry.

There are an average of more than 30,000 new apps
submitted to the iTunes App store alone each month.
Even
more so for competing platforms like Android and Windows.

In mid 2016, around 130 billion apps have been downloaded from
the Apple App Store[16] worldwide and an estimated 65
billion apps have been downloaded from Google Play.

A 2015 survey of app developers and publishers revealed that the
average revenue per app were higher for those developed for
the Windows Phone than those for iOS
, which generates
approximately a third less in revenue, and Android apps, which is
less than half of that of Windows.

What is the percentage of successful
apps?

Despite the chance of making millions when an app hits big,
being a mobile app developer is still challenging and tough.
Gartner[17] reported that less than 0.01% of
all consumer mobile apps
became successful in 2018.
Nevertheless, apps continue to be a common development goal and
product focus for aspiring entrepreneurs.

What is the average app size?

Nowadays, the average app size for iOS mobile apps is
38MB while 15MB is the standard for Android mobile
apps
[18].

Source: SweetPricing.com

Which is the most expensive Android app?

There are approximately 2 million apps on the Android platform –
45% are free and the rest of the apps cost between $1 and
$3 on average
[19].

In October 2015, Google set an upper limit for
how much an app or game could cost on Playstore, so you won’t find
anything over $400.

Before it was taken down, developer Abu Moo has taken
“expensive” to a whole new level
[20]. But instead of
creating one expensive app, he uploaded a series of applications
(six to be exact) on Play Store at $400 each. The
apps were simply named after precious gems. Here’s the kicker—the
apps don’t have any features at all! They are simply widget that
shows the gem on your home screen.

In terms of existing apps on the Play Store, 5-Minute
Sports Medicine is the most expensive
[20]. It’s an
educational app, which contains information on sports medicine.

Which is the highest paid in the Play
Store?

As expected, social networking apps had some of the highest
revenue collected on Play Store. According to Sensor Tower,
Tinder is the highest-grossing app in 2018,
earning $274.9 million. Cloud-based file storage Google
drive came in second
with $164.3 million gross
earnings.

Pandora,a music streaming platform, is the
third highest grossing with $132 million. Instant messaging
platform Line is ranked fourth with $105.4 million earnings.
Bigo Live, a live-streaming social network round
up the top 5 with $100.4 million.

How many mobile health apps are there?

The mobile health app market has developed into a whole new
interesting category on its own.It refers to medicine and public
health services through smartphones. It’s been identified as
one of the top three fields to speed up the growth
of mobile devices.

There are mobile health apps available for both consumers and
healthcare professionals. In 2017, the estimated number of
available mobile health apps on average is
325,000
[21], with a 25% year-on-year growth.

How many apps does the average person have in
2019?

A typical smartphone user spends 2 hours and 15 minutes
using apps every day
[22]. According to research, there are
between 60 and 90 apps installed on an average smartphone. But not
all of these apps are fully utilized. As a matter of fact, the
majority of mobile time of users is spent using three apps
only
.

Despite the fact that an average person uses 25 apps monthly,
96% of that time is split between ten apps only. As a matter of
fact, 75% of apps are used only once after being
downloaded
[3].

Time spent on mobile app categories in the US 2019
Social media / Chat: 49

Social media / Chat

%

Time spent on mobile app categories in the US 2019
Mail: 36

Mail

%

Time spent on mobile app categories in the US 2019
Browsers: 42

Browsers

%

Time spent on mobile app categories in the US 2019
News: 17

News

%

Time spent on mobile app categories in the US 2019
Music / radio: 25

Music / radio

%

Time spent on mobile app categories in the US 2019
Finance / bank: 14

Finance / bank

%

Time spent on mobile app categories in the US 2019
Games: 26

Games

%

Time spent on mobile app categories in the US 2019
Weather: 15

Weather

%

Time spent on mobile app categories in the US 2019
TV / Series / Movies: 11

TV / Series / Movies

%

Time spent on mobile app categories in the US 2019
Shopping: 15

Shopping

%

Time spent on mobile app categories in the US 2019
Travel: 4

Travel

%

Time spent on mobile app categories in the US 2019
Other: 8

Other

%

Designed by

What to expect in mobile app development this
2020?

The popular apps that thrive in 2019 might not enjoy the same
success in 2020. One of the major adjustments app developers need
to do is building apps for foldables. With Samsung
introducing the OLED foldable display, the operating systems are
getting ready to make use of this technology to improve smartphone
experience of users.

Another trend that will be wildly popular is augmented
reality (AR) and virtual reality (VR)
[23].
Technology giants like Apple and Google are already creating tons
of new use cases using AR. For instance, Google is about to
introduce a new AR feature for Google Maps[23], which will aid users
to get real time directions from their camera phones. Of course,
Mixed Reality
(MR
)
[23] is also on the
horizon.

These are just two of the many new exciting developments in
mobile app development. Most developments are improvements of
existing technology such as cloud storage, wearable app
integration, and on-demand apps
[23].

The emerging mobile app platform development technologies,
rising backend platforms and microservices, combined with the new
hardware capabilities, will continue to drive the evolution of
mobile apps.

 


References:

  1. ^[24]Number
    of mobile app downloads worldwide from 2016 to 2019
    [25]
  2. ^[26]Mobile
    app usage – Statistics & Facts
    [27]
  3. ^[28]Mobile App Download and
    Usage Statistics (2019)
    [29]
  4. ^[30]25 Mobile App Usage
    Statistics To Know In 2019
    [31]
  5. ^[32]Worldwide mobile app revenues in 2014 to
    2023
    [33]
  6. ^[34]Top
    grossing iPhone mobile gaming apps in the United States as of
    February 2020, ranked by daily revenue
    [35]
  7. ^[36]Most
    popular Apple App Store categories in November 2019, by share of
    available apps
    [37]
  8. ^[38]Most
    popular social networks worldwide as of January 2020, ranked by
    number of active users
    [39]
  9. ^[40]Percentage of mobile device website traffic
    worldwide from 1st quarter 2015 to 4th quarter 2019
    [41]
  10. ^[42]Mobile
    App Usage Statistics 2018
    [43]
  11. ^[44]Most
    popular mobile social networking apps in the United States as of
    September 2019, by monthly users
    [45]
  12. ^[46]App
    Download and Usage Statistics (2019)
    [47]
  13. ^[48]Number
    of apps available in leading app stores as of 4th quarter
    2019
    [49]
  14. ^[50]India
    is fastest growing market for mobile apps in world: App Annie
    report
    [51]
  15. ^[52]Number
    of smartphone users in the United States from 2010 to 2023 (in
    millions)
    [53]
  16. ^[54]Apple
    App Store now has 2M apps, 130 billion downloads
    [55]
  17. ^[56]Gartner Newsroom[57]
  18. ^[58]Average App File Size: Data for Android and
    iOS Mobile Apps
    [59]
  19. ^[60]20
    Most Expensive Android Apps In The World | 2020 Edition
    [61]
  20. ^[62]Most
    Expensive Android Apps In The world
    [63]
  21. ^[64]mHealth – Statistics & Facts[65]
  22. ^[66]The
    average smartphone user spends 2h 15m a day using apps – how about
    you? [Poll]
    [67]
  23. ^[68]Top
    Mobile App Development Trends in 2020
    [69]
Jenny Chang

By Jenny
Chang
[70]

Senior writer at FinancesOnline who writes about a wide range of
SaaS and B2B products, including trends and issues on e-commerce,
accounting and customer service software. She’s also covered a wide
range of topics in business, science, and technology for websites
in the U.S., Australia and Singapore, keeping tabs on edge tech
like 3D printed health monitoring tattoos and SpaceX’s exploration
plans.

Read more

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