A general view of the headquarters of South Africa’s MTN Group in Johannesburg, May 27, 2008. South African companies and investors are beginning to use their base in Africa’s biggest and most sophisticated market as a springboard to move into the continent’s fast-growing frontier markets. Picture taken May 27, 2008. To match Feature FRONTIERS/AFRICA REUTERS/Mike Hutchings (SOUTH AFRICA – Tags: BUSINESS)
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Nigeria’s Senate President, Dr. Abubakar Bukola Saraki, on Tuesday challenged MTN Nigeria and other big corporations to play an increased role in sports development in the country.
Mr. Saraki spoke to reporters after a courtesy call by a delegation of the MTN Group in Nigeria led by Brig. Gen. Sani Bello (Rtd) and Ferdinand Moolman.
He said there was a need for large corporations to help Nigerian sports community.
“It would be great for thriving corporations like MTN Nigeria to begin to look at how they can contribute to national sports development in Nigeria.
“Such endeavours can make up a critical part of the Corporate Social Responsibility contributions of these companies.”
Mr. Saraki cited the example of the Delta Airlines which came to the aid of the Nigerian National football team, popularly known as The Dream Team, at the recently concluded Olympic Games in Rio, stating that such interventions in sports should become more commonplace, a last minute move that left many Nigerians angry at their government unpreparedness.
“We need to encourage more corporations to set up funding mechanisms like foundations that our athletes can benefit from. Doing this would address the issues of funding that have limited our previous successes in international sporting events,” he said.