Period up to 2016 election characterised by under-resourced research, lack of concrete policy behind ‘jobs and growth’ slogan, and no strategy to rebut key attack themes
The Liberal party was flying blind for key periods after Tony Abbott assumed power right through to the 2016 federal election, because the research and data analytics functions were severely under-resourced, according to a critical review carried out for the party.
According to sources familiar with the 2016 election campaign wash-up undertaken by Andrew Robb, the review finds the Liberals were outgunned on the ground by Labor and progressive activist groups, and failed to develop a strategy to neutralise or rebut key attack themes, like the so-called “Mediscare” campaign.
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